Growth Manager

Summary

Join LemFi, a rapidly growing fintech company, as a Marketing professional focused on user acquisition and community engagement within the African diaspora in Ireland. You will develop and execute marketing strategies across online and offline channels, build strong community relationships, and forge strategic partnerships. This role demands a results-oriented, data-driven approach, excellent communication skills, and the ability to thrive in a fast-paced, remote environment. Success requires entrepreneurial spirit, ambition, and a proven track record of achieving ambitious targets. The ideal candidate will have experience launching products in new markets and a strong understanding of the target community.

Requirements

• At least 5 years of work experience, working in fast-paced environments
• Good analytical skills
• Strong understanding of African communities in Ireland
• Excellent communication and interpersonal skills
• Ability to think creatively and strategically to solve problems and drive growth
• Self-motivated, proactive, and able to work independently in a remote setting

Responsibilities

• Develop and execute comprehensive user acquisition strategies tailored to assigned markets
• Utilise and efficiently manage a mix of online and offline channels, including social media, community events, partnerships, and digital marketing campaigns to attract new users
• Monitor and analyse the performance of acquisition campaigns, making data-driven adjustments to optimise results
• Lead community-focused actions to build and nurture a strong and engaged user base
• Organise and participate in local events, meetups, and forums to promote Lemfi and educate potential users about our services
• Create and manage relationships with different types of community partners
• Identify and establish partnerships with relevant businesses and organisations to drive user growth
• Negotiate and manage partnerships to ensure mutual benefits and successful collaborations
• Conduct market research to understand the needs, preferences, and behaviours of the communities we serve
• Provide insights and feedback to the product and marketing teams to refine Lemfi’s offerings and messaging
• Serve as a the advocate and voice of the user internally
• Act as a brand ambassador for Lemfi, representing the company with professionalism and enthusiasm
• Promote LemFi’s mission, values, and services through various communication channels

Preferred Qualifications

• A sales, growth and/or marketing experience
• Entrepreneurial
• Ambitious
• Good work ethic
• Discipline to learn and succeed
• Used to working against targets