TubeScience is hiring a
Growth Manager

Summary

Join TubeScience as a Growth Manager (Paid Social Media Buyer) and take ownership of media buying strategies for TS Paid Social Media campaigns, working with clients across various industry verticals. You'll develop and implement paid social campaigns, manage budgets, and optimize campaign performance to maximize ROI. This role requires strong quantitative reasoning, data analysis capabilities, and expertise in Meta Ads Manager.

Requirements

• 3+ years of digital advertising experience (inclusive of experience in direct response marketing)
• Strong quantitative reasoning and data analysis capabilities with a proficiency in excel
• Expert knowledge of Meta Ads Manager
• Experience leading the strategy and day-to-day management of Facebook Ad programs spending over $500k /month
• Strong attention to detail and project organizational skills
• Strong communication with internal and external stakeholders. Inclusive client and management skills

Responsibilities

• Media Buying Strategy: Autonomously develop, implement, and manage media buying strategies for TS Paid Social Media campaigns for current clients with focus on Meta
• Build Paid Social Campaigns for client execution: Create and implement Paid Social campaigns, focusing on Meta; Utilize your expertise in Paid Social to create and execute strategic campaigns including but not limited to Facebook Ads, Instagram Ads
• This includes bid management, and ongoing optimization to maximize campaign performance and ROI
• Bid Management: Strategically manage bids to ensure competitive ad placements and cost-effectiveness
• Campaign Optimization: Continuously monitor and analyze campaign performance metrics to identify areas for improvement and optimization for clients to execute on. Make data-driven decisions to enhance click-through rates (CTR), conversion rates, and overall return on ad spend (ROAS) while reducing customer acquisition cost (CAC)
• Budget Management: Efficiently allocate budgets across campaigns and ad groups to maximize ROI and achieve clients' desired outcomes
• Reporting and Analytics: Generate regular reports on campaign performance, providing actionable insights and recommendations to clients and internal stakeholders
• Weekly data reports to monitor campaign performance to generate insightful reports for internal team members and external team members, and effectively communicate these insights to individuals who don’t regularly engage with this type of metrics and/or data (post-production teams, strategy teams, etc.)
• Client Management: Leading Biweekly Client Calls, Running Internal Team Bi-weekly Client Strategy Calls, Reporting back on creative direct response ad tests, insights and analytics to inform the creative team for new ad creative. Additionally providing frequent and timely client updates to Internal Teams (TS Pods/ Client Groups)
• Deliver recommendations to clients with conviction which persuades clients to move forward with recommendations for client growth goals. Able to navigate and advise through adversity from clients with the use of data to support the recommendations
• Owns all client communications to ensure their accuracy and clarity before finalized and sent to the client
• Develop and foster strong, trusted relationships with your clients from primary POCs to internal stakeholders. Quarterly travel required to hold face-to-face meetings with clients for direct client management and relationship building
• Media Buying Expertise: Able to serve as the subject matter expert on social media buying (emphasis on Meta) to advise and enhance clients revenue portfolio to expand clients growth potential

Preferred Qualifications

• Experience querying FB’s ads API
• Experience with SQL and BI tools
• Experience driving ad strategy and execution on Snap, TikTok, Google, and Pinterest
• Experience working on a collaborative team with creatives
• Experience creating videos for social media

Benefits

• 100% Employee Covered Medical, Dental Insurance
• Unlimited PTO
• Paid Sick Leave
• 401k + Matching
• $500/yr for Education and Trainings
• Remote Flexibility (Monthly Remote Work Stipend)
• 100% Paid Parental Leave up to 12 weeks for new parents
• Creative Working Environment
• Personal Coaching