Growth Marketing Analyst

Summary

Join Gemini, a global crypto and Web3 platform, as an Analyst, Growth Marketing! In this role, you will lead experimentation efforts in paid search, analyze campaign performance, collaborate with design and other teams, manage marketing channels, and implement A/B tests. You will need 0-2 years of experience in paid marketing, preferably in crypto or finance, strong communication skills, and experience with various digital marketing channels and ad platforms. Gemini offers a competitive salary, annual bonus, equity grant, comprehensive health plans, 401k matching, paid parental leave, and flexible time off. The role offers a hybrid work policy for those near NYC or Seattle offices, with remote options available for others.

Requirements

• 0-2 years of experience managing paid marketing channels, preferably within the crypto or finance industry
• Strong communication skills with the ability to work effectively across teams
• Hands-on experience with digital marketing channels, including search, social, and app-based advertising
• Experience with ad platforms such as Google Ads, Facebook Ads Manager & Apple Search Ads
• Familiarity with data analysis tools such as Excel, Tableau, Looker, or similar platforms
• Creative thinker with the ability to develop and execute innovative marketing strategies
• Self-starter who requires minimal direction and can manage projects independently
• Passionate about cryptocurrency and the Web3 ecosystem

Responsibilities

• Lead experimentation efforts with a focus on paid search, including test and learn design and execution, to improve conversion rates across channels
• Analyze campaign performance across various performance marketing channels and identify opportunities
• Collaborate with the design team to develop creative strategies based on industry best practices and data-driven learnings
• Work cross-functionally with analytics, finance, legal, and product teams to support marketing initiatives
• Manage and optimize Gemini’s performance marketing channels across app and web to drive scalable growth while maintaining CAC and LTV
• Oversee tracking and reporting for marketing channels in collaboration with marketing analytics teams
• Implement and monitor A/B tests to drive performance improvements across all channels
• Stay ahead of market trends and industry best practices to continuously refine marketing strategies

Benefits

• Competitive starting salary
• A discretionary annual bonus
• Long-term incentive in the form of a new hire equity grant
• Comprehensive health plans
• 401K with company matching
• Paid Parental Leave
• Flexible time off