Growth Marketing Creative Strategist

Summary

Join our client, a fast-growing platform supporting small businesses, as a Performance Creative Strategist. This 3-6 month remote contract position (with potential for extension) involves developing and implementing performance content strategies, collaborating with cross-functional teams, and optimizing creative assets for various platforms. You will define messaging frameworks, creative testing methodologies, and monitor performance across channels like Meta. The ideal candidate possesses 7+ years of experience in performance marketing, expertise in B2B growth marketing, and strong analytical skills. This role requires a strategic, proactive individual with excellent communication and collaboration skills. The hourly rate is $70-85/hr, with 15-30 hours per week depending on the project phase.

Requirements

• 7–10+ years of experience in performance marketing strategy with a strong creative lens
• Proven expertise in B2B growth marketing, especially subscription and conversion-driven campaigns
• Deep experience with Meta ads and mobile-first content optimization
• Strong analytical skills with ability to interpret performance data and translate it into creative insights
• Familiarity with briefing and collaborating across cross-functional teams including creative, growth, brand, and analytics
• Strategic, proactive, and comfortable navigating ambiguity
• Strong communicator and collaborator, able to influence without direct authority
• Curious, iterative, and always looking to improve outcomes through testing and insight
• Creative-minded with a performance-first mentality

Responsibilities

• Partner with the Homebase Growth Marketing Lead, Brand Lead and Creative Director to set strategic direction for performance content
• Define messaging frameworks and media models that balance brand voice with business outcomes
• Help define creative testing methodologies and develop a rhythm of learning that informs ongoing creative decisions
• Develop strategic themes, concepts, and messaging that balance brand voice with performance outcomes
• Translate strategic direction into clear, actionable creative briefs for internal and external teams
• Coordinate closely with creative, growth, brand, and analytics stakeholders to ensure alignment across teams
• Leverage Homebase’s existing content library while identifying opportunities for new asset creation
• Monitor creative performance across Meta and other paid channels with a focus on conversion and subscription KPIs
• Identify trends and outliers, drawing actionable insights from ongoing test-and-learn cycles
• Recommend optimizations to creative execution, audience targeting, and messaging
• Support the development of 4–6 high-impact, mobile-first creative assets per month, including: 15–30 second video ads
• Static and carousel image variants
• Ensure assets are designed with platform-specific best practices and conversion goals in mind
• Serve as a cross-functional advisor to help Homebase teams understand how to balance brand equity with performance imperatives
• Bring a strong POV on where to push creatively, strategically, and tactically
• Guide the evolution of a reliable, fast-moving creative testing system