Director of Global Growth Marketing

Summary

Join Smartcat, a Series C company experiencing 130% YoY growth, as their Director of Global Growth Marketing. Lead demand generation, acquisition, and revenue growth initiatives. Shape and scale a high-impact growth marketing function, driving data-backed decisions and collaborating with product and sales teams. The ideal candidate is strategic and hands-on, executing high-impact campaigns while building and leading a team. This role reports to the VP of Global Marketing and offers the opportunity to significantly impact Smartcat's go-to-market success. Smartcat is a fully remote company with a global team, offering a unique opportunity to contribute to a rapidly growing company in a dynamic industry. The company is committed to diversity and inclusion, fostering a respectful and appreciative work environment.

Requirements

• 8+ years of experience in growth marketing, demand generation, or performance marketing within a B2B SaaS environment
• Proven track record of scaling pipeline and revenue through data-driven marketing strategies
• Expertise in multi-channel marketing (ABM, paid media, content, email, in-product, etc.)
• Strong analytical mindset—proficiency in marketing analytics, attribution modeling, and performance optimization
• Deep understanding of PLG, SLG, and full-funnel marketing strategies
• Experience working closely with sales teams, driving alignment between marketing and revenue goals
• Hands-on experience with MarTech systems like HubSpot, Clay, ZoomInfo, and more
• Leadership experience in building, managing, and mentoring a growth marketing team

Responsibilities

• Build and execute multi-channel demand generation strategies (paid, organic, ABM, web, and lifecycle) that drive a predictable pipeline and revenue
• Increase conversion rates across the funnel, optimizing website experiences, landing pages, and nurture flows
• Scale performance marketing programs to drive high-quality lead acquisition while improving CAC and ROI
• Implement marketing automation and lifecycle marketing strategies that drive engagement, retention, and expansion
• Align marketing with sales and revenue teams to accelerate deal velocity and maximize marketing’s impact on revenue
• Develop a scalable reporting and analytics framework to measure performance and continuously optimize growth efforts
• Lead and mentor a high-performing growth marketing team, fostering a customer-obsessed, results-driven, and relentlessly innovative culture

Benefits

Fully remote team