Director of Global Growth Marketing

Summary

Join Smartcat, a Series C company experiencing 130% year-over-year growth, as their Director, Global Growth Marketing. Lead demand generation, acquisition, and revenue growth initiatives across the customer journey. Architect scalable, AI-powered growth systems, driving performance at every funnel stage. Collaborate with Product, Sales, and RevOps teams to transform marketing into a predictable revenue engine. The ideal candidate is strategic and hands-on, executing high-impact strategies and reporting to the VP of Global Marketing. This role offers the opportunity to redefine possibilities by combining AI, data, and creativity to build a tech-savvy, scalable growth engine.

Requirements

• 8+ years of experience in growth marketing, demand generation, or performance marketing within a B2B SaaS environment
• Proven track record of scaling pipeline and revenue through data-driven marketing strategies
• Expertise in multi-channel marketing (ABM, paid media, SEO, email, web, in-product, etc.)
• Strong analytical mindset—proficiency in marketing analytics, attribution modeling, and performance optimization
• Deep understanding of PLG, SLG, and full-funnel marketing strategies
• Experience working closely with sales teams, driving alignment between marketing and revenue goals
• Hands-on experience with MarTech systems like HubSpot, Clay, ZoomInfo, and more
• AI-driven mindset with experience driving growth and scaling efficiencies with automated and agent workflows
• Leadership experience in building, managing, and mentoring a growth marketing team

Responsibilities

• Build and scale AI-powered multi-channel demand generation strategies (paid, organic, ABM, web, and lifecycle) that drive a predictable pipeline and revenue
• Design and optimize the full-funnel journey—from first click to closed deal—using advanced analytics, experimentation, and automation
• Build a performance engine that continuously improves CAC, LTV, velocity, and conversion rates through real-time insights and rapid testing
• Leverage AI tools (e.g., Clay, Mutiny, ChatGPT, Clearbit) to accelerate campaign execution, personalization, and segmentation at scale
• Implement marketing automation and lifecycle marketing strategies that drive engagement, retention, and expansion
• Align marketing with sales and revenue teams to accelerate deal velocity and maximize marketing’s impact on revenue
• Establish a rigorous reporting framework with dashboards, benchmarks, and alerts that provide full visibility into marketing performance
• Lead, coach, and elevate a high-performing team of growth marketers and channel owners who are as customer-obsessed, results-driven, and AI-savvy as you are
• Immerse yourself in Smartcat’s AI-native platform, ICP, funnel structure, and current performance benchmarks
• Align with Sales, RevOps, and Product teams on revenue goals, ICP segmentation, and pipeline challenges
• Conduct a full-funnel audit of our current demand programs, martech stack, attribution models, and campaign workflows
• Establish early wins—quick impact adjustments to increase conversions or improve paid media performance
• Deliver a clear growth roadmap prioritizing full-funnel optimization, channel expansion, and campaign experimentation
• Launch your first wave of AI-enhanced workflows and channel tests to accelerate learnings
• Implement dashboards that provide real-time insights into pipeline health, CAC, and conversion performance
• Roll out first major demand generation campaigns, including ABM, paid media expansion, and improved lead nurturing workflows
• Operationalize continuous testing frameworks across email, paid, and website
• Establish a rhythm of reporting, retros, and experimentation that drives month-over-month efficiency gains and compounding growth

Benefits

Fully remote team