Growth Marketing Lead, Affiliates

Summary

Join Headway's Growth Marketing team and play a pivotal role in revolutionizing the therapy healthcare marketplace. We're building brand new growth channels and products, and you'll launch high-velocity experiments and expand our existing growth marketing channels. Develop Headway's affiliate marketing strategy, work with a cross-functional team on new product features, and craft multi-channel campaign plans. Leverage data insights to identify new segmentation strategies, monitor campaign performance, and spearhead the national launch and expansion of affiliate efforts. This is a high-growth startup environment where you'll own end-to-end initiatives and contribute to our mission of improving mental healthcare access.

Requirements

• Have 4-6+ years experience as a growth marketer or builder/operator in high-growth environments
• Have an empathetic, customer-centric approach that keeps the customer experience at the center
• Be data-driven - love to dig into the numbers and details to derive new insights and identify new opportunities
• Thrive in a fast paced, high-growth startup environment
• Be excited by the opportunity to own end to end initiatives and metrics, from high level strategy as well as roll-up the sleeves work to get things done
• Have a proven track record of setting targets and creating a strategic framework to consistently meet them
• Be experienced in working with cross functional teams and launching new scrappy initiatives

Responsibilities

• Develop Headway’s affiliate marketing strategy by identifying potential partners and supporting the growth of the partner pipeline
• Work with a dynamic cross-functional team to create new product features and craft the ideal new product experience for new partners
• Craft a multi-channel campaign plan for partner acquisition, optimizing existing channel tactics and introducing emerging trends through high velocity experimentation
• Leverage customer and data insights to identify opportunities for new segmentation strategies
• Monitor and report on campaign performance, making adjustments to outreach efforts based on iterative key learnings
• Track and analyze program performance, and identify opportunities for optimization
• Spearhead the launch and expansion of our affiliate efforts nationally with the support of cross functional partners

Preferred Qualifications

Experience with affiliate programs, B2B, and/or marketplaces

Benefits

• Salary information is based on a single salary target per role and is differentiated based on geographic location (Group A, B, or C) Group A: $135,000 Group B: $122,500 Group C: $108,000
• Discretionary bonuses and/or commission
• Equity Compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
• Flexible PTO
• Employee Assistance Program (EAP)
• Training and professional development