Seo And Growth Marketing Manager

Summary

Join Upfluence, a fast-growing influencer marketing software company, as their SEO & Growth Marketing Manager based in Madrid, Spain. Reporting to the Head of Growth, you will be pivotal in driving scalable growth strategies across the customer lifecycle. This role requires 3-5+ years of experience in growth marketing, specifically within B2B SaaS, and a proven track record of driving growth across multiple channels. You will lead SEO strategy development and execution, implement CRO techniques, develop and execute growth strategies across the inbound marketing funnel, and leverage advanced tools and technology. Upfluence offers a stimulating environment, remote work possibilities, health and retirement insurance, and stock options.

Requirements

• Have 3-5+ years of experience in growth marketing, demand generation, ideally in a fast-paced or startup environment
• Have a proven track record of driving growth across multiple channels, with expertise in conversion rate optimization (CRO)
• Be both creative and analytical, with a strategic mindset and a passion for results-driven marketing
• Be highly skilled with marketing tools and tech, and be adept at leveraging AI, automation, and emerging platforms to enhance campaign impact
• Thrive on experimentation and innovation, always looking for ways to challenge the status quo and uncover new opportunities
• Operate with a high level of attention to detail, integrity, and commitment to achieving goals
• Be fluent in English, as this role supports global operations with a focus on the NORAM market
• B2B SaaS experience is a must

Responsibilities

• Lead the development and execution of unique SEO strategies to enhance organic visibility, increase website traffic, and improve rankings across traditional search engines and emerging platforms
• Implement and optimize CRO techniques to improve landing pages, website user experience, and lead generation efforts, ensuring strategies are tailored for diverse search behaviors across multiple discovery platforms
• Develop and execute growth strategies across the entire inbound marketing funnel, from awareness to contract, using a mix of paid, organic, and viral tactics to drive user acquisition and conversions
• Run rapid experimentation with A/B testing, data analysis, and growth hacking techniques to uncover scalable opportunities and continuously iterate for improvement
• Optimize acquisition funnels to boost demo booking, activations, and conversions, with a focus on maximizing ROI at every stage
• Leverage advanced tools and technology, including AI and automation, to enhance marketing workflows, target customers more effectively, and scale systems efficiently
• Design and manage performance marketing campaigns such as SEM, social ads (Facebook Ads, LinkedIn), partnerships and affiliations, and emerging channels to uncover new revenue streams
• Collaborate across teams—including sales, product, and marketing—to ensure alignment and a seamless customer journey
• Track and analyze performance metrics, using data to inform strategy, uncover insights, and continuously optimize growth tactics
• Identify new opportunities and tailor approaches to engage diverse audiences, always staying ahead of industry trends and emerging platforms

Benefits

• Be part of a fast-growing start-up with an international team of over 20 nationalities
• A stimulating environment with opportunities for growth and autonomy
• Remote work possible
• Health and retirement insurance
• Stock options