Growth Marketing Lead

Summary

Join Caraway, a fast-growing, fully remote home goods brand, as our Growth Marketing Lead, Offline! In this role, you will own the strategy and execution of offline marketing channels, including TV, audio, and direct mail. You'll manage a direct report, collaborate with cross-functional teams, and optimize campaigns for maximum impact. You'll need extensive experience in offline marketing, strong analytical skills, and proven leadership abilities. Caraway offers a competitive salary, comprehensive benefits, and a supportive remote work environment. We are passionate about creating elevated products, free of toxic chemicals, that are better for you, your family, and the planet. We are committed to continuous learning and career growth.

Requirements

• 6+ years of offline growth marketing experience in TV (Linear/OTT), Direct Mail, Audio (Podcast/Radio/Streaming) in the DTC/Ecomm space
• 3+ years of people management experience
• Excellent written and verbal communication skills, with the ability to effectively partner with vendors/agencies
• Strong analytical skills and data-driven mindset, capable of translating complex datasets into actionable insights
• You're an Excel wizard with experience in Google Analytics and a working knowledge of BI tools (e.g. Looker)
• Exceptional organizational and project management skills, with the ability to handle multiple campaigns simultaneously + independently
• Proactive and resourceful mindset, ability to find creative solutions that align with business objectives
• Team player who collaborates effectively with other departments where necessary to cross-promote influencer content
• A can-do attitude, enjoy wearing many hats, and are eager to jump in and problem-solve when needed
• Detail-oriented and a fast learner, comfortable wearing many hats
• Enthusiasm for our mission and making an impact at Caraway

Responsibilities

• Own key offline channels and initiatives, including Direct Mail, Audio (Podcast/Radio/Streaming), and TV (Linear/CTV), driving efficient growth at scale
• Develop and execute strategies to scale offline channels while optimizing for incremental performance and efficiency
• Manage all vendor relationships for Direct Mail and TV/CTV, ensuring seamless execution and alignment with business goals
• Serve as the main point of contact for external partners, negotiating contracts and optimizing partnerships for long-term success
• Manage and mentor a direct report responsible for Podcast buys, providing guidance and development opportunities
• Partner with cross-functional teams, including design, brand marketing, and digital product, to continuously evolve and improve offline channel strategies
• Develop hypotheses and execute experiments on creative assets and landing pages to enhance incremental performance across all offline channels
• Analyze test results and implement learnings to refine and optimize creative strategies
• Design offline growth reports and conduct ad hoc reporting to provide actionable insights and recommendations for improvement
• Own and maintain all reporting for TV programs, ensuring accurate performance tracking and visibility
• Proactively share insights with internal stakeholders to inform budget allocation, creative direction, and channel strategy
• Oversee the distribution of campaign briefs, product details, and creative assets to vendors, ensuring timely and accurate communication
• Manage timelines and deliverables to ensure campaigns are executed seamlessly and effectively

Preferred Qualifications

Added bonus if you have experience managing Affiliate marketing

Benefits

• Health, dental, and vision offerings for you and your dependents
• Equity for full time employees
• Unlimited PTO
• 11+ paid holidays
• 3 months Parental leave
• Fully Remote Company
• Company-sponsored monthly wellness stipend
• Company-sponsored monthly coworking stipend
• Pre-tax Commuter and FSA/Dependent Care FSA, and HSA options
• 401(k) plan
• High quality home and kitchen product + swag, F&F discounts