Growth Marketing Manager

Age of Learning
Summary
Join Age of Learning as a Growth Marketing Manager and lead the development and execution of paid advertising strategies across various channels, including Meta, Google, Bing, and Apple Search Ads. You will manage campaigns with significant budgets, focusing on untapped markets and scaling existing efforts. Responsibilities include designing processes for new product launches, evaluating performance, conducting competitor analysis, and managing creative workflows. The ideal candidate will have 2+ years of experience in growth marketing, a strong understanding of marketing analytics, and experience managing campaigns on the specified platforms. The role requires a team player with meticulous attention to detail and a passion for data analysis. Age of Learning offers a competitive salary, comprehensive benefits, and a flexible work culture.
Requirements
- 2+ Years of experience in a Growth Marketing / User Acquisition role
- Knowledge of the UA landscape and industry with a specific focus on performance campaigns
- Understanding of marketing analytics and KPI triggers to manage and scale campaigns
- Team player who asks questions and understands how each role is connected to the larger system. Ability to work well within the team and across departments
- Comfortable in managing campaigns with large budgets
- Experience in managing campaigns on: Meta, Apple Search Ads, Google and Bing Search, as well as managing Mobile App and Web campaigns
- Familiarity with acquisition management and optimization tools such as: Adjust, Appsflyer, Sensor Tower, Replai, etc
- Meticulous and pays close attention to data. Finds anomalies and works to identify issues and solutions
Responsibilities
- Manage and develop mid-to-long-term paid ad product marketing strategies with a focus on untapped and emerging markets
- Create plans to solidify and scale mobile acquisition and paid search efforts for existing products while adhering to strict performance goals
- Design processes for launching new products in the mobile app space
- Evaluate existing performance on multiple advertising channels and implement optimizations. This entails familiarity with large data sets of performance marketing KPIs
- Research industry trends and follow educational news
- Conduct frequent competitor analysis to make strategic recommendations for the marketing team
- Troubleshoot complex technical and software issues as quickly and effectively as possible
- Provide market research and insights on the target consumers and their behavior
- Manage creative workflow and pipeline for managed channels along with the ability to discern creative performance and convey findings, results, and best practices to creative teams
- Lead the strategy and execution of App Store Optimization (ASO) to improve app visibility, conversion rates, and organic acquisition across global marketplaces, in alignment with overall growth objectives
Preferred Qualifications
- Experience developing games or working with free to play apps and/or subscription models
- Experience working with data visualization tools and/or SQL
Benefits
- 90% of employee health and welfare benefits premiums & 65% of dependent benefits premiums
- A 401(k) program with employer match
- 15 paid vacation days (increases to 20 days on your 3rd anniversary), 12 observed national paid holidays, 9 sick days, and 16 paid volunteer hours per year
- Our flexible work culture means 2 or more days in the office (hybrid) or 100% fully remote options available for most positions
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