Senior Growth Marketing Manager

Summary

Join MaintainX, a leading workflow management platform, as a Senior Growth Marketing Manager! Lead experimental marketing initiatives, creating testing strategies, discovering new channels, and managing a test budget. This role blends strategic leadership with hands-on experimentation, requiring roadmap development and execution of customer acquisition experiments. Reporting to the Director of Paid Acquisition, you'll be a key member of the Demand Gen team, driving innovative customer acquisition strategies. This remote position (Canada or USA) offers competitive compensation and benefits. Help us fuel our expansion and contribute to our mission of making life easier for blue-collar workers worldwide.

Requirements

• 4-year undergraduate degree (quantitative field of study strongly preferred)
• 4–7 years of experience in growth marketing/performance marketing, with demonstrated success in channel experimentation and scaling customer acquisition
• Experience managing $1M+ performance marketing budgets
• Deep analytical mindset with proven experience using both quantitative and qualitative data to drive decision-making and tell compelling stories
• Strong track record of managing complex experiments and testing programs, with ability to build and scale net new customer acquisition channels through incremental testing and optimization
• Entrepreneurial mindset with a strong bias for action—you thrive in ambiguous situations and are driven by quantitative results
• Excellent project management skills with proven ability to deliver campaigns on time, on budget, and within scope
• Strong cross-functional collaboration skills and ability to influence stakeholders across different levels of the organization
• Ability to extract and action meaningful insights from analytics platforms and/or CRMs (e.g. Data Studio, Google Analytics, Salesforce, Tableau)
• Experience leveraging AI to drive testing, optimization, and automation that drive customer acquisition
• Self-driven with a natural curiosity for discovering new growth opportunities—you're at the forefront of the latest technologies and developments

Responsibilities

• Effectively manage a growing channel testing budget, applying rigorous quantitative analysis to optimize performance and maximize return on spend
• Develop and own our digital and offline channel experimentation roadmap. You’ll build scalable testing frameworks and processes that power rapid and effective experimentation
• Analyze both quantitative and qualitative data to identify and prioritize the highest-impact experiments. You’ll design hypothesis-driven experiments with clear success metrics and testing parameters
• Leverage AI tools to drive creative testing, strategic automation, and campaign optimization. You'll balance automation with human insight to maximize campaign performance
• Partner cross-functionally with Brand, Creative, and Product Marketing teams to develop and execute effective experiments. You’ll work closely with partners across the entire organization to drive successful campaigns and programs
• Own communication of experimental results and insights to key stakeholders. You'll develop compelling narratives around your findings and provide clear recommendations for scaling successful initiatives

Benefits

• Competitive salary and meaningful equity opportunities
• Healthcare, dental, and vision coverage
• 401(k) / RRSP enrollment program
• Take what you need PTO