Growth Marketing Manager, Paid & Lifecycle

Summary

Join Figma's growing Growth Marketing team as a Growth Marketing Manager! You will drive operational excellence across Paid and Lifecycle Marketing programs, collaborating with various teams to streamline processes and ensure smooth campaign execution. This role is crucial for improving creative and audience alignment and enhancing cross-functional effectiveness. The position offers the opportunity to become a key operational contributor to a high-impact team, with significant potential for influence and growth. This full-time role can be based in a US hub or remotely within the United States. Figma offers a competitive compensation and benefits package, including health, dental, vision, retirement, parental leave, and more.

Requirements

• 6+ years of experience in growth, marketing, or a similar role
• Proven track record of managing cross-functional marketing programs in fast-paced environments
• Experience working with creative teams and PMM to align messaging, audience, and creative across channels
• Strong project management skills with experience using Asana, Notion, and Google Sheets to track work and improve processes
• Familiarity with paid acquisition and lifecycle marketing fundamentals
• Experience managing budgets and POs, including working closely with finance
• Exceptional communication skills, with the ability to align stakeholders and drive accountability across teams

Responsibilities

• Own project management for paid and lifecycle campaigns, from kickoff to launch, ensuring clear timelines, roles, and processes
• Drive creative and audience strategy, working with PMM and Creative to ensure messaging and targeting are consistent across touchpoints
• Manage the Paid & Lifecycle sprint process, including weekly planning, status tracking, and regular retrospectives
• Own budget and PO tracking, partnering with finance to keep spend accurate and up to date
• Build and maintain project trackers, creative briefs, and reporting templates in Asana, Notion, and Google Sheets
• Facilitate cross-functional collaboration, acting as the primary POC for PMM, Creative, Analytics, and Regional teams
• Identify and improve processes to increase campaign velocity, improve handoffs, and reduce bottlenecks

Preferred Qualifications

• Experience in B2B SaaS or product-led growth environments
• Direct experience running paid or lifecycle campaigns

Benefits

• Health, dental & vision
• Retirement with company contribution
• Parental leave & reproductive or family planning support
• Mental health & wellness benefits
• Generous PTO
• Company recharge days
• A learning & development stipend
• A work from home stipend
• Cell phone reimbursement
• Sales incentive pay for most sales roles
• An annual bonus plan for eligible non-sales roles