Growth Marketing Manager

Summary

Join Better Home & Finance Holding Company as a GROWTH MARKETING MANAGER, RETAIL, and play a pivotal role in driving retail sales growth. You will be the primary liaison with distributed retail sales, ensuring lead volume and conversion targets are met. Responsibilities include managing a pipeline of new affiliates and lead partners, overseeing affiliate partnerships, and implementing AI and automation initiatives. You will also serve as backup for paid digital campaigns and stay current on industry trends. This role requires 5+ years of experience in paid media and lead generation within the mortgage industry, proven success in affiliate management, and experience leveraging AI and automation. The company offers a comprehensive benefits package, including flexible PTO, mental health support, fertility and family care benefits, and dependent care benefits.

Requirements

• 5+ years of hands-on experience in paid media and lead generation within the mortgage industry (required)
• Proven success in affiliate management and multi-channel campaign execution (affiliate, email, PPC, social, display, native, video, CTV)
• Experience in leveraging AI and automation to improve marketing and operational processes
• Strong analytical and problem-solving skills, with demonstrated ability to optimize lead-generation campaigns against volume and conversion KPIs
• Excellent communication skills for collaborating with sales teams and cross-functional partners
• Ability to thrive in a fast-paced environment with minimal supervision, prioritizing tasks effectively to meet deadlines

Responsibilities

• Retail Sales Growth (50% time allocation) – Serve as the primary liaison with distributed retail sales to ensure lead volume, conversion, and budget targets are met
• Emerging Channels – Maintain a pipeline of new affiliates, lead partners, and platforms to onboard ensuring that 4+ new sources launch each month
• Affiliate Management– Oversee a book of partnerships to ensure performance targets are met, optimizing for conversion and growth
• AI & Automation Initiatives – Deliver ROI positive initiatives within your area of focus by leveraging AI and automation for performance marketing objectives
• Paid Digital Support – Act as backup to the Sr Manager, Paid Media who oversees paid digital channels ( e.g.PPC , paid social, display, native, video) and CTV
• Industry Awareness – Stay current on the use of AI in marketing, performance marketing and paid media trends, mortgage industry and competitor trends, sharing relevant insights with the wider team

Preferred Qualifications

Bachelor’s degree in Marketing, Business, or related field (or equivalent experience) is preferred but not required

Benefits

• Benefits eligibility effective DAY ONE
• *$0 medical plan premium offering coverage nationwide paired with our Health Savings Account that includes an employer contribution (*Additional Medical, dental, vision plan options also all with nationwide coverage)
• Flexible PTO
• Immediate virtual mental health support by licensed therapists for our employees and their eligible dependents age 6 and up! First few visits at no cost to you!
• Personalized care for every fertility and family care journey for our employees and their partner!
• Dependent care benefits (i.e. childcare and/or elder care costs) and commuter benefits both include a company match!
• Discount programs and perks including pet Insurance!
• Have Lunch on us! Daily lunch stipend for meals while in the office
• Monthly social events
• NYC HQ Oculus discounts