Growth Marketing Manager

Summary

Join Dandy, a company revolutionizing the dental industry with technology, as a Growth Marketing Manager. You'll lead email, SMS, and direct mail marketing efforts, developing strategies and managing campaigns to acquire new customers. This role requires expertise in performance marketing, particularly email marketing with Marketo, and experience in B2B software companies. You'll focus on data-driven campaigns to achieve measurable business impact.

Requirements

• 5+ years of experience in performance marketing, demand generation, or lifecycle marketing, with a focus on Email, SMS, and Direct Mail
• Expertise in Marketo and experience managing email marketing at scale
• Proven track record in performance-driven marketing with a focus on data, analytics, and optimization
• Strong analytical mindset with the ability to measure success and iterate on performance
• Ability to manage multiple projects and priorities in a fast-paced environment
• Excellent communication skills and ability to work cross-functionally

Responsibilities

• Develop the Email and SMS campaign, nurture, and automation strategy to deliver against Dandy’s SMB & Enterprise customer acquisition targets
• Prioritize and allocate resources to deliver the best performance outcome
• Develop segmentation strategies to personalize messaging and optimize engagement
• Manage and optimize automated workflows, trigger-based campaigns, and A/B testing to improve performance
• Collaborate with cross-functional teams to develop content, creative, and promotional strategies
• Ensure best practices in email deliverability, audience targeting, and conversion optimization
• Develop the Direct Mail campaign and automation strategy to deliver against Dandy’s SMB & Enterprise customer acquisition targets
• Allocate budget and prioritize resources to deliver the best performance outcome
• Develop segmentation & personalization strategies to improve Direct Mail response rates
• Partner with vendors and internal stakeholders to oversee production, personalization, segmentation and distribution
• Analyze the performance of direct mail efforts and optimize for ROI and engagement
• Establish KPIs, track performance, and generate actionable insights
• Analyze campaign data to measure effectiveness and make data-driven budget & resource optimizations
• Drive continuous improvement through testing, reporting, and strategic iteration
• Work closely with Product Marketing, Marketing Operation, Sales and Creative teams to develop the content strategy, audience targeting, and campaign execution
• Partner with the Marketing Operations teams to ensure seamless integration of marketing technologies
• Partner with Sales to optimize outreach strategies to improve response rates
• Stay ahead of industry trends and innovations in email, SMS, and direct mail marketing

Preferred Qualifications

• Experience working in a B2B software or tech company preferred
• Experience with multi-channel marketing automation and CRM platforms
• Background in B2B or high-growth tech environments
• Familiarity with direct mail marketing tools and strategies
• A passion for testing, learning, and optimizing campaigns for growth

Benefits

• Healthcare
• Dental
• Parental planning
• Mental health benefits
• A 401(k) plan
• Paid time off