Senior Manager, Growth Marketing

Summary

Join SmartBiz Bank, a leading provider of small business banking solutions, as a Sr. Growth Marketing Manager. You will lead and execute growth marketing strategies across paid and organic channels, focusing on new financial product launches and driving loan applications. This role requires 7+ years of experience in growth marketing, demand generation, or performance marketing, preferably in fintech, lending, or SMB-focused industries. You will be responsible for developing and optimizing integrated, omni-channel campaigns, managing a data-driven marketing budget, and testing, analyzing, and refining marketing efforts to maximize ROI. SmartBiz Bank offers competitive salary and equity, 100% paid medical, dental, and vision benefits, 100% paid life and disability insurance, flexible vacation policy, and a 401k plan.

Requirements

• 7+ years of experience in growth marketing, demand generation, or performance marketing (preferably in fintech, lending, or SMB-focused industries)
• Proven track record of scaling paid and organic growth channels while managing acquisition costs
• Analytical mindset with expertise in CAC, LTV, ROI, and ROAS —able to turn data into strategy
• Hands-on experience with Google Analytics, Google Tag Manager, marketing automation, and CRM tools. (We use HubSpot)
• Excellent communication and collaboration skills—able to influence cross-functional teams and external partners
• A growth mindset with a passion for testing, learning, and scaling successful marketing initiatives

Responsibilities

• Lead and execute growth marketing strategies across paid and organic channels, focusing on new financial product launches and driving loan applications to increase conversion rates
• Own demand generation , developing and optimizing integrated, omni-channel campaigns that align with the customer journey
• Develop and manage a data-driven marketing budget across paid search, paid social, display, and other acquisition channels—nationally and in Chicago, our key local market
• Test, analyze, and refine marketing efforts through A/B testing, performance tracking, and iterative experimentation to maximize ROI
• Work cross-functionally with product, partnerships, lending operations, and external agencies to align marketing initiatives with business objectives
• Provide thought leadership and regular performance updates to SmartBiz leadership, translating data into actionable insights
• Stay ahead of marketing trends and technology to drive innovation in acquisition, engagement, and retention strategies

Preferred Qualifications

Bonus points for familiarity with multi-touch attribution (MTA), or marketing mix modeling (MMM)

Benefits

• Help redefine small business banking
• Competitive salary and equity in a fast-growing start-up
• 100% paid medical, dental, and vision benefits for employees and their domestic partners and dependents
• 100% paid life and disability insurance
• Flexible vacation policy
• 401k plan