Growth Marketing Manager

Summary

Join Brightwell, a pioneering payments company, as a Growth Marketing Manager to drive impactful marketing initiatives for our new products, ReadyRemit and Latitude. You will develop and execute lead generation programs, manage email and communication operations, utilize marketing analytics tools, and collaborate with sales to optimize conversion rates. This role requires a Bachelor's degree in a related field, 5+ years of marketing experience, and a proven track record of success in B2B SaaS or fintech. All work can be done remotely, but candidates must reside in GA or FL. Brightwell offers a comprehensive benefits package including medical, dental, vision, disability insurance, 401k, flexible spending accounts, parental leave, and paid vacation.

Requirements

• Bachelor's degree in Marketing, Business, or related field
• 5+ years of experience in marketing, with a proven track record of managing successful campaigns and initiatives
• Proven track record of developing and executing successful go-to-market strategies in B2B SaaS or fintech
• Experience in creating compelling marketing content across various formats
• Deep understanding of all aspects of B2B marketing including business strategy, creative development, creation of buyer journeys, database segmentation, data analytics, and more
• Proficiency in utilizing marketing analytics tools to track and measure performance
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments
• A results-oriented mindset and a focus on driving impact
• A self-motivated, proactive mindset and the ability to thrive in a fast-paced environment

Responsibilities

• Develop and execute marketing lead generation programs to drive qualified leads, including inbound and outbound strategies, content marketing, and digital advertising
• Manage email, newsletter, and communication operations to drive engagement and lead generation, including campaign setup, segmentation, and performance analysis
• Utilize Pardot, Salesforce, and Google Analytics for reporting and dashboard creation, providing actionable insights to optimize marketing performance
• Collaborate with Sales to optimize MQL to SQL conversion rates and develop effective strategies, including lead scoring, nurturing, and qualification processes
• Analyze content performance and data to drive campaign optimization and strategy, including A/B testing, audience segmentation, and personalization
• Build and maintain databases and lists for targeted campaigns, ensuring data accuracy
• Create, analyze, and optimize ads to maximize ROI and reach target audiences effectively, including campaign setup, targeting, and performance tracking
• Provide recommendations and input on goals, objectives, strategy, and B2B marketing best practices, prioritizing initiatives based on the highest potential impact
• Manage marketing projects in coordination with other teams/departments
• Collaborate with the sales department to develop strategies aimed at increasing closing rates and optimizing the sales funnel process
• Take on other tasks and projects, as assigned

Benefits

• Medical, dental, vision, disability insurance
• 401k
• Flexible spending accounts
• Parental leave
• Paid vacation
• Remote work