Growth Marketing Manager

Summary

Join Care Access as our Growth Marketing Manager and become the crucial link between our digital marketing team and our technical and SEO-driven digital efforts. This role demands a blend of technical skills, UX/UI knowledge, and data-driven decision-making to optimize digital experiences, enhance search performance, and boost conversions. You will own and execute SEO strategies, conduct site audits, implement A/B testing, collaborate with developers and designers, manage website performance metrics, and build data-driven reports. This remote position requires less than 10% travel and offers a competitive benefits package. We seek a detail-oriented and strategic individual with 5+ years of experience in SEO and digital growth, proficiency in HTML, CSS, and JavaScript, and experience with various analytics tools.

Requirements

• Have 5+ years of experience in SEO, technical marketing, and digital user experience
• Be comfortable using HTML, CSS, and JavaScript
• Have experience with GA4, Google Tag Manager, PowerBI, Hotjar, or similar tools
• Understand UX/UI principles and how to design intuitive, high-converting digital experiences
• Excel at diagnosing website issues, optimizing performance, and improving conversion pathways
• Be able to work across teams, bridging the gap between marketing, developers, and content creators
• See the big picture but also execute with precision
• Have a Bachelor’s degree in Marketing or a similar field

Responsibilities

• Own and execute SEO strategy (technical SEO, on-page optimizations, structured data, page speed improvements)
• Conduct site audits and provide recommendations to enhance organic search rankings and user engagement
• Implement A/B testing and UX improvements to optimize conversion rates and reduce friction
• Collaborate with developers and designers to modify and optimize the digital user experience (landing pages, forms, mobile UX, etc.)
• Track, analyze, and improve website performance metrics (page speed, user flow, bounce rates)
• Manage and improve tracking pixels, tags, and analytics (Google Tag Manager, GA4, Looker Studio)
• Oversee schema markup, metadata optimization, and internal linking strategies
• Build dashboards and reports to track SEO performance, website engagement, and conversion rates
• Develop strategies to improve our customer acquisition funnel, with a focus on usability and accessibility
• Work with cross-functional teams (marketing, tech, and operations) to drive data-backed marketing strategies
• Partner with content, creative, and paid media teams to align digital marketing initiatives with SEO and user experience best practices
• Stay ahead of emerging trends in search, web performance, and digital UX to implement cutting-edge solutions
• Ensure all digital experiences are optimized for both search engines and real users (UX/UI best practices)

Benefits

• Paid Time Off (PTO) and Company Paid Holidays
• 100% Employer paid medical, dental, and vision insurance plan options
• Health Savings Account and Flexible Spending Accounts
• Bi-weekly HSA employer contribution
• Company paid Short-Term Disability and Long-Term Disability
• 401(k) Retirement Plan, with Company Match