Remote Growth Marketing Manager

Summary

Join our team at Bench as a Growth Marketing Manager and help drive results through paid channels while collaborating with cross-functional teams.

Requirements

• 5-7 years of experience as a Growth Marketing Manager, Digital Marketing Manager, Performance Marketing Manager or equivalent role, working in-house for a brand. Experience in SaaS is a plus
• Proven subject matter expertise managing paid media campaigns across platforms like Google, Meta, and TikTok
• You’ll be a self-starter that thinks ahead: you’ll identify what needs to be done before others ask and you’ll know how to prioritize your work in real time
• A high level of expertise with tools like: Google Ads, Meta Ads, Salesforce, Tableau, Heap
• Experience working directly with marketing agencies as a trusted, collaborative and delightful partner to work with
• Strong communication and interpersonal skills, with the ability to present to and work directly with senior leadership
• A resourceful and fearless approach to your work. You default to action and are unafraid to take risks in the spirit of driving results and change

Responsibilities

• Work directly with the performance marketing agency to manage and optimize campaigns to maximize impact, and align them with Bench’s growth objectives
• Measure and report on the performance of paid campaigns, and make strategic recommendations and decisions to enhance results and hit targets across channels
• Guide and facilitate the creative process to ensure there’s a constant stream of relevant, high-performing creative
• Provide subject matter expertise in evaluating mid-campaign and post-campaign performance, making data-driven recommendations based on results and industry trends
• Forecast paid targets in partnership with the performance marketing agency, finance, sales and marketing leadership
• Plan and manage projects from start to finish, including budgeting, processes, resources, and timelines
• Collaborate closely with the Conversion Rate Op and Experimentation team to run tests and optimize campaigns and landing pages
• Build deep relationships and meet regularly with the sales team to keep a constant pulse on frontline feedback, using insights to improve campaign performance

Preferred Qualifications

• Experience using Webflow
• Experience in SaaS and/or Fintech
• Google and Meta certifications
• Experience running ads across platforms like Reddit, Quora, Bing, LinkedIn
• Understanding of SEO and content best practices

Benefits

• This is a full time, 12 month contract position
• The salary range for this role is $88,640-$105,000 per year, depending on experience
• In addition, we offer an extended benefits package that includes paid vacation, paid flex days, and full health, dental, and vision
• You’ll get access to Inkblot Therapy ’s Employee and Family Assistance Program (EAP) that offers counseling and support, for you and family members, as well as professional development coaching, financial advice, legal advice and much more
• Bench has a number of Affinity Groups - groups of people who have shared identities and experiences! The purpose of these groups is to support underrepresented Benchmates and amplify their voices
• If you live in BC’s Lower Mainland, you have the opportunity to work at home or in our downtown office location, depending on your preference!
• If you’re interested in remote only, we currently focus our hiring efforts in the following provinces: British Columbia, Alberta, Ontario, New Brunswick, and Nova Scotia