Remote Growth Marketing Manager

Summary

Join Bench as a Growth Marketing Manager and drive results through paid channels, working directly with our performance marketing agency and internal business strategy.

Requirements

• 5-7 years of experience as a Growth Marketing Manager, Digital Marketing Manager, Performance Marketing Manager or equivalent role, working in-house for a brand. Experience in SaaS is a plus
• Proven subject matter expertise managing paid media campaigns across platforms like Google, Meta, and TikTok
• You’ll be a self-starter that thinks ahead: you’ll identify what needs to be done before others ask and you’ll know how to prioritize your work in real time
• A high level of expertise with tools like: Google Ads, Meta Ads, Salesforce, Tableau, Heap
• Experience working directly with marketing agencies as a trusted, collaborative and delightful partner to work with
• Strong communication and interpersonal skills, with the ability to present to and work directly with senior leadership
• A resourceful and fearless approach to your work. You default to action and are unafraid to take risks in the spirit of driving results and change
• Marketing experience beyond paid media, including direct experience or deep exposure to areas such as inbound/organic marketing, product marketing, and/or lifecycle marketing
• A curious mind that’s motivated by digging into data, troubleshooting, and optimizing the customer journey from prospecting to sale

Responsibilities

• Work directly with the performance marketing agency to manage and optimize campaigns to maximize impact, and align them with Bench’s growth objectives
• Measure and report on the performance of paid campaigns, and make strategic recommendations and decisions to enhance results and hit targets across channels. You’ll also present results and recommendations directly to Senior Management
• Guide and facilitate the creative process to ensure there’s a constant stream of relevant, high-performing creative. This includes working directly with customers and influencers to develop new UGC ad creative that’s aligned with our brand’s positioning, voice, and goals
• Provide subject matter expertise in evaluating mid-campaign and post-campaign performance, making data-driven recommendations based on results and industry trends
• Forecast paid targets in partnership with the performance marketing agency, finance, sales and marketing leadership
• Plan and manage projects from start to finish, including budgeting, processes, resources, and timelines
• Collaborate closely with the Conversion Rate Op and Experimentation team to run tests and optimize campaigns and landing pages
• Build deep relationships and meet regularly with the sales team to keep a constant pulse on frontline feedback, using insights to improve campaign performance

Benefits

• This is a full time, 12-18 month contract position
• The salary range for this role is $88,640-$105,000 per year, depending on experience
• In addition, we offer an extended benefits package that includes paid vacation, paid flex days, and full health, dental, and vision
• You’ll get access to Inkblot Therapy’s Employee and Family Assistance Program (EAP) that offers counseling and support, for you and family members, as well as professional development coaching, financial advice, legal advice and much more
• Bench has a number of Affinity Groups - groups of people who have shared identities and experiences! The purpose of these groups is to support underrepresented Benchmates and amplify their voices