Growth Marketing Manager

Summary

Join HubSpot as a German-speaking Marketing Manager to drive content initiatives in the DACH region. Develop strategies for demand generation, thought leadership, and video content diversification, working closely with cross-functional teams.

Requirements

• Fluent in German and English
• One year minimum in SEO, growth marketing, or content strategy
• Has a positive attitude & team player and winning mentality
• Is an agile and experimental learner, bringing new ideas to the team and moving at a fast pace to hit aggressive goals
• Has a proven track record of creating and managing content strategies, particularly in thought leadership and educational content
• Has deep knowledge of SEO best practices to optimize content for higher visibility and traffic
• Excels in project management, with the ability to oversee complex initiatives from concept to completion
• Is deeply analytical, with experience in generating insights reports that shape content strategy and drive decision-making

Responsibilities

• Create and execute strategies to grow our educational content on the German HubSpot Blogs
• Spearhead content strategy for our German YouTube Channel by identifying topics our audience is searching for and figuring out how to create videos that will rank
• Manage insights and reporting on our Academy content, ensuring engagement and lead generation optimization
• Provide regular performance insights, identify key learnings, and optimize future initiatives to increase lead generation, signups, and engagement metrics

Benefits

Remote work