Growth Marketing Manager

Summary

Join Garner's growing team as a Growth Marketing Manager and play a pivotal role in driving member sign-ups and engagement. You will design, launch, and optimize marketing campaigns across multiple channels, leveraging data and analytics to refine strategies and maximize performance. This high-impact role involves collaborating with cross-functional teams, building scalable processes, and contributing to Garner's mission of transforming the healthcare economy. The ideal candidate possesses extensive B2C marketing experience, strong analytical skills, and a proven ability to manage multiple projects effectively. Garner offers a competitive salary, equity incentives, and comprehensive benefits.

Requirements

• 3+ years of B2C marketing experience in growth marketing, lifecycle marketing, marketing operations, or similar role
• Hands-on experience executing multi-channel marketing campaigns using marketing automation and CRM platforms (preferably Iterable)
• Tactical execution of email, segment, and campaign builds
• Familiarity with HTML/CSS for basic email template customization
• Excellent analytical and reporting skills – the ability to analyze, interpret, and generate actionable insights and next steps. Comfortable with dashboards, analyzing marketing performance, understanding marketing attribution, and reporting
• Strong project management skills - the ability to juggle multiple priorities, meet deadlines, and work cross-functionally
• Collaborative team player with strong communication and interpersonal skills
• Ability to thrive in a fast-paced, dynamic start-up environment
• A desire to be a part of our mission to improve the U.S. healthcare system
• Authorized to work lawfully in the United States of America as Garner does not engage in immigration sponsorship at this time

Responsibilities

• Run multi-channel marketing campaigns: Build and launch marketing campaigns across channels (e.g., email, direct mail, and SMS) utilizing marketing automation tools platforms like Iterable) to drive member sign-ups and engagement with Garner
• Analyze performance & deliver insights: Measure and analyze campaign & channel performance metrics to generate recommendations to optimize future campaigns. Own key member engagement dashboards, improve marketing attribution, and develop regular reporting to understand success of our marketing campaigns and how to optimize future campaigns
• Refine messaging and segmentation: Design and implement A/B tests to refine targeting and messaging and optimize campaign performance. Use data to identify key segments and tailor marketing strategy and campaigns by segment
• Collaborate cross-functionally: Partner with Product, Account Management, Data, & Reporting to support new product launches and custom client marketing initiatives and analyze and optimize marketing performance
• Optimize new processes: Build and improve scalable marketing processes to improve efficiency

Benefits

• Equity incentive
• Competitive benefits plans