Growth Marketing Manager

Summary

Join Wellhub, a corporate wellness platform, as their GenAI Growth Marketing Manager in São Paulo. This role focuses on leveraging AI and automation to optimize the sales funnel, increase qualified leads, and improve marketing efficiency. You will lead the execution of AI-powered strategies, monitor content performance, and develop data-driven inbound marketing campaigns. The ideal candidate will have experience in AI, inbound marketing, and digital marketing, along with proficiency in Salesforce and Marketing Cloud. This position offers a flexible work environment, including hybrid and remote options, and a comprehensive benefits package.

Requirements

• Lives in São Paulo
• Availability to go the office when required
• Previous experience in AI, Inbound Marketing & digital marketing
• Excellent writing and editing skills in Portuguese and English
• Ability to work collaboratively in a team, but also autonomously when necessary
• Experience with Salesforce and Salesforce Marketing Cloud
• Experience with implementation of Next Gen tools within Marketing engines e.g. chatbots, AI Agents etc
• Proficiency in developing business cases and ROI analyses to measure impact and cost-efficiency of new implementations
• Organized and trusted to deliver key projects within agreed timelines, delivering clear updates along the way

Responsibilities

• Leads the execution of AI-powered strategies to optimize the sales funnel, increase qualified lead generation, and convert prospects into opportunities
• Plays a key role in identifying and eliminating bottlenecks throughout the funnel by implementing marketing automation and intelligent workflows
• Monitors content performance and funnel analytics to continuously improve campaign effectiveness and conversion rates
• Develops targeted, data-driven inbound marketing campaigns to reach ideal customer segments and drive interest in products and services
• Aims to transform the marketing function into a scalable, AI-enhanced growth engine and a reference in intelligent automation and tool implementation to deliver consistent value to the sales pipeline
• Dynamic marketing professional responsible for creating and managing engaging, multi-format content, to support brand and demand generation goals
• Collaborates cross-functionally to ensure all content aligns with strategic marketing objectives and brand positioning
• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues
• Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance

Preferred Qualifications

• Proficiency in other languages (Spanish, Italian and/or German) is a plus
• Academic background in Marketing, Communication, Journalism, or related field is desirable

Benefits

• Health, dental, and life insurance
• At Wellhub, flexibility fosters a happier, healthier, and more productive work environment for everyone. As a Flexible First company, we offer two work model options: flexible hybrid and full remote, and make the office a place for collaboration, community, and team building. The model for this role can be discussed with your recruiter and hiring manager
• We offer all employees a home office stipend and a monthly flexible work allowance to help cover the costs of working from home
• Wellhubbers and their leaders can make the best decisions for their scope. This includes flexibility to adjust their working hours based on their personal schedule, time zone, and business needs
• We believe in our mission and encourage our employees and their families to take care of their wellbeing too. Access onsite gyms and fitness studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental health support, and more. You will receive the Gold plan at no cost, and other premium plans will be significantly discounted
• Vacations after 6 months and 3 days off per year + 1 day off for each year of tenure (up to 5 additional days) + extra day off for your birthday
• Welcoming a new child is one of the most special moments in your life and we want our employees to take the time to be present and enjoy their growing family. We offer 100% paid parental leave to all new parents and extended maternity leave
• Outstanding opportunities for personal and career growth. That means we maintain a growth mindset in everything we do and invest deeply in employee development
• An exciting and supportive atmosphere with ambitious people from around the world! You’ll partner with global colleagues and share in the success of a high-growth technology company disrupting the health and wellness space