Growth Marketing Manager

Summary

Join Primer, a leading unified payment infrastructure company, and play a pivotal role in driving growth marketing initiatives. You will own and manage end-to-end marketing campaigns across various channels, developing targeted messaging and collaborating with cross-functional teams. Responsibilities include designing experiments, optimizing funnels, and identifying new growth opportunities. The ideal candidate is a data-driven, creative marketer with strong project management skills and a growth mindset. Primer offers a remote-first work environment with competitive benefits, including uncapped holiday, a generous learning budget, and private medical insurance. The company fosters a collaborative and supportive culture, valuing innovation and continuous improvement.

Requirements

• A growth mindset. Driven to experiment, learn quickly, and continuously improve results
• A self-starter who thrives in fast-paced, ambiguous environments and can move from idea to execution with speed and focus
• A data-informed marketer who knows how to extract insights and take action
• Creative and analytical. You can craft compelling campaigns and also build models, dashboards, and funnels
• Collaborative and customer-obsessed. You love working with different teams and staying close to customer needs
• Strong project management skills. Organised, resourceful, and able to juggle multiple priorities

Responsibilities

• Own and drive growth marketing initiatives end-to-end. From strategy to execution, focused on driving acquisition, conversion, and revenue growth
• Build and manage scalable demand generation campaigns across paid, owned, and earned channels
• Develop tailored messaging and positioning to reach and engage Primer’s ideal customer profiles across segments
• Collaborate with cross-functional teams including Sales, Product, Design, and Customer Success to align on go-to-market efforts, share insights, and continually refine our customer journey
• Design and execute experiments to test growth hypotheses, leveraging data to iterate and optimise campaigns
• Contribute to strategic projects that help refine our growth engine. This includes funnel optimisation, channel expansion, and campaign automation
• Stay on top of industry trends, competitive movements, and emerging channels to identify new growth opportunities
• Track and report on performance metrics to ensure visibility, accountability, and continuous improvement

Preferred Qualifications

An energetic presence and positive attitude that lifts up the people around you

Benefits

• We are fully remote and globally distributed; and have been since day one
• Competitive share options
• Uncapped holiday, with 25 days minimum to be taken
• Co-working space access
• Workations & Company Retreat
• The best equipment for your role
• ��500 towards your home office setup
• Generous learning budget
• Private Medical Insurance
• A broad set of additional perks and benefits ( depending on location)