Growth Marketing Manager

Summary

Join SimplePractice as a Growth Marketing Manager and play a pivotal role in driving brand growth. You will develop and implement promotional strategies to optimize revenue and market share, manage the customer referral program, and conduct growth experiments. This role requires strategic thinking, analytical skills, and collaboration with cross-functional teams. You will analyze data, create tactical plans, and identify opportunities to improve promotional initiatives. The ideal candidate has 5+ years of experience in growth marketing, preferably in SaaS, and experience with marketing analytics tools. SimplePractice offers a competitive benefits package.

Requirements

• 5+ years of experience in growth marketing, digital marketing, customer marketing and/or product marketing, ideally in SaaS/Self-Serve, with a focus on digital channel optimization
• Experience developing, managing, and iterating programs, and the ability to measure their effectiveness on the acquisition funnel
• Ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward
• Proactive, collaborative, and results-driven work style
• Experience using marketing analytics tools (e.g., Google Analytics, Mixpanel, Tableau)
• Experience using a project management platform (e.g., Asana, Pivotal, Monday, or Jira)

Responsibilities

• Drive initiatives to maximize customer referral program engagement within our existing user base and referred user acquisition
• Develop promotional strategies, including subscription discounts, bundling and limited-time offers, to attract customers and maximize profitability, collaborating with channel managers to execute coordinated campaigns
• Oversee experiments to optimize existing referral channel and promotional tactics, from ideation and planning to content creation, launch, measurement, and iteration
• Create tactical briefs and user stories that translate high-level strategies into actionable plans, user flows, and technical specifications for seamless execution
• Utilize customer and market data to identify and engage specific user segments with targeted promotional offers that drive conversions
• Analyze sales data, acquisition metrics and promotional ROI data to generate actionable insights and inform promotional pricing decisions
• Work with various cross-functional teams, such as Product Management, Lifecycle Marketing, Partnerships and Paid Media, to strategically position offers that engage users to take desired actions
• Evaluate the effectiveness of promotional campaigns through post-promotion analysis and ROI measurement. Identify key learnings and best practices to improve future promotional initiatives

Preferred Qualifications

• Experience with a customer referral platform is a big plus (e.g. Extole)
• Proficiency in data analysis tools and platforms (e.g., SQL) is a plus

Benefits

• Privatized Medical, Dental & Vision Coverage
• Work From Home stipend
• Flexible Time Off (FTO), wellbeing days, paid holidays, and Summer Fridays
• Monthly Meal Reimbursement
• Holiday Bonus, 15-day Aguinaldo
• Hybrid Work Schedule & Catered Lunch
• A relocation bonus for candidates joining us from a different city
• Employee Resource Groups (ERGs)