Seed Health is hiring a
Growth Marketing Manager

Summary

Join us at Seed Health as the Growth Marketing Manager, Paid Social to manage day-to-day execution of paid social media initiatives and improve efficiency to achieve target KPIs across DTC, Amazon, and Retail distribution channels.

Requirements

• 3-5 years of Paid Social Media experience at a DTC ecommerce company managing and scaling campaigns (specifically hands-on experience managing Meta, Youtube, TikTok)
• Experience running experiments and utilizing data to make actionable decisions
• Direct experience with managing whitelisted ad programs and hands-on experience building partnership ads
• Deep knowledge of the digital marketing landscape and best practices (targeting, ad formats, creative specs) and growth marketing measurement methodologies (attribution, incrementality, lifetime value)
• Strong analytical skills to evaluate performance metrics, develop tactical insights, and propose actionable recommendations
• Excellent writing and communication skills
• Deep commitment to learning

Responsibilities

• Day-to-day management of paid social channels including campaign set up, trafficking creative, test and lift study creation, budget and pacing optimizations to maximize channel performance
• Set up, run, and analyze performance of managed channels on an ongoing basis to ensure optimal performance on KPI’s: CPA, CAC, LTV, etc
• Manage budget and pacing to monthly spend and volume targets, relocating spend as needed
• Collaborate with influencer marketing, brand marketing, and others across the organization to improve full omnichannel funnel efficiency and related campaigns
• Own all aspects of campaign setup, optimization, troubleshoots, daily reporting with a hyper focus on CAC efficiency and incrementality
• Partner with relevant stakeholders on audience management and ensure we’re reaching the right users
• Collaborate with Growth Creative Strategy on creative performance and readouts for internal brand/product teams to develop relevant marketing assets
• Stay abreast of trends and innovations across the paid media landscape and partner with the rest of the Performance team to refine our approach as needed

Benefits

Medical, Dental, Vision, Life, AD&D, LTD, Mental Wellness, EAP, Wellness Stipend + 401(k) match