Growth Marketing Manager

Summary

Join Sittercity, a Bright Horizons company, as a Growth Marketing Manager (CRM) to drive profitable growth, customer engagement, and retention across all audience segments. You will be responsible for crafting personalized, data-driven customer journeys, optimizing audience segmentation, collaborating on messaging and creative, and managing cross-functional projects.

Requirements

• 4-6 years of CRM experience, preferably with a focus on lifecycle marketing in B2C and B2B2E environments
• Hands-on experience with the Braze platform is essential
• Proven track record in driving customer retention and acquisition through personalized, data-driven marketing strategies
• Strong experience in customer segmentation, messaging, and using data to inform marketing strategy
• Experience with multi-channel marketing and customer journey optimization
• Analytical mindset, with the ability to interpret data and extract actionable insights
• Excellent project management skills with the ability to collaborate across teams
• Strong written and verbal communication skills

Responsibilities

• Drive customer retention and engagement through data-driven CRM strategies, leveraging the Braze platform to create personalized customer journeys
• Spearhead cross-functional projects, working closely with Product, Brand, and Lifecycle teams to increase customer retention and overall revenue
• Collaborate with external digital marketing agencies and manage campaigns designed to acquire and retain customers
• Design and implement sophisticated segmentation strategies to ensure targeted messaging and personalized experiences for various customer segments
• Develop and refine creative assets, messaging, and landing pages to improve conversion rates and customer engagement
• Hypothesize and incorporate A/B testing insights to continuously optimize campaigns
• Identify and test new channels and tools that could help acquire and retain customers, improving overall performance and revenue growth

Benefits

• Support for flexible and remote working environments
• Company events, social outings and volunteer opportunities
• Great benefits package, including; health, dental, vision, disability, life, 401(k)