Growth Marketing Manager

Summary

Join iHerb as a Marketing Manager – Growth Marketing (European Markets) and drive growth across performance marketing channels. You will be responsible for the European region’s paid media program, managing budgets, optimizing campaigns, and building a testing framework. This role requires deep experience in driving growth for enterprise e-commerce companies, advanced Excel skills, and strong analytical abilities. You will collaborate with various teams and external stakeholders to execute marketing campaigns and ensure cost per acquisition (CPA) targets are met. The ideal candidate is data-driven, creative, and comfortable working in a fast-paced environment. This position reports directly to the Director of Global Paid Media and supports the Director/General Manager of European markets.

Requirements

• Understanding of performance marketing strategies, tactics and processes
• Strong understanding of the relationship between marketing channels and business objectives
• Proven track record of working at the strategic and tactical level to develop and execute innovative performance marketing campaigns
• Extensive knowledge of the paid search, paid social and display landscape, including optimization techniques and strategies, bidding models, and ad units across a variety of platforms (Google Search, Facebook, Twitter, Instagram, YouTube, Snapchat, etc.)
• Experience using Facebook Ads Manager, Twitter Ads dashboard, Google Adwords and other major media buying platforms
• Deep understanding of customer analytics and attribution: CPA, ROAS, LTV, churn, etc
• Comfortable performing in a fast moving, performance-driven environment
• Strong verbal and written communication skills
• Self-directed and demonstrates tact, diplomacy and a clear, courteous and professional manner when dealing with internal departments and external partners
• Must demonstrate effective oral communication skills and the ability to work cooperatively with teams inside and outside of the department
• G-Suite and/or Microsoft Office Suite
• Knowledge of Google Ads, Facebook, and other ad platforms
• Hands-on experience with and intermediate to advanced knowledge of paid search management platforms, product feed management platforms and/or tag management technology
• Intermediate to advanced knowledge of analytics platforms, especially Google Analytics
• Advanced knowledge with Excel including knowledge of pivot tables and intermediate to advanced formulas
• At least 4-5+ years of experience in paid search, paid social, display and video marketing, preferably in a mid-to-large scale e-commerce B2C company or with an advertising agency managing similar size campaigns
• Experience driving campaigns from concept through to execution and performing post-campaign analysis
• Experience with Google Search and Shopping, Facebook Ads, Google Display Network, programmatic display advertising, and video advertising on YouTube
• A bachelor’s degree in marketing, advertising, statistics, or other related field

Responsibilities

• Help drive iHerb’s paid search and shopping, paid social, display, and video performance marketing strategies, from conception to execution, optimization, and post campaign analysis
• Develop strategies to drive eCommerce User App Acquisition through paid media, app store optimization (ASO), etc
• Collaborate with the European regions lead and specialists to scale their paid media program and identify opportunities and new platforms to test
• Plan and manage large scale campaigns on search platforms (e.g., Google and Bing Search and Shopping) and on social and display platforms (Facebook, Instagram, Twitter, YouTube, Snapchat, Apple Search Ads, TikTok, etc.) working within the native tools on each platform to execute and optimize campaigns
• Partner with our business insights, product, and engineering teams to enhance our tracking efforts (across web and app) and develop/improve daily, weekly, monthly reporting, in order to provide the data and insights required for our platforms and teams to scale our marketing campaigns/programs efficiently
• Optimize performance marketing campaigns to meet and/or exceed iHerb’s goals through channel-specific levers, including but not limited to: copy changes, keyword research & analysis, bid adjustments & automation, budget allocation, a/b testing, placement testing and creative optimization, product feed optimization, etc
• Support product feed marketing efforts, including Google shopping, Facebook DPA, and shopping comparison sites
• Work cross-functionally with multiple internal/external stakeholders to execute marketing campaigns
• Collaborate with creative resources to develop creative assets necessary to achieve goals
• Collaborate with Earned and influencer Media teams to run paid social strategies alongside organic social strategies and content
• Ensure overall cost per acquisition (CPA) is within targets, and continuously drive customer acquisition at scale
• Serve as the main point of contact for outside vendor and agency relationships
• Maintain all relevant certifications such as Google Adwords Certified Professional

Preferred Qualifications

• Knowledge of Asana or other task management platforms is a plus
• Experience with AppsFlyer or Adjust a plus

Benefits

• At iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future
• Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind