Senior Manager, Paid Search

Summary

Join Resident's expert Paid Search team as a Senior Manager, Paid Search (SEM)! Develop and execute strategic paid search initiatives to drive customer acquisition and sales growth, managing multi-million dollar annual budgets. This remote opportunity requires a data-driven marketer with proven success in Google and Microsoft Ads, including text search ads and shopping campaigns. You will be responsible for campaign optimization, budget management, and collaborating with cross-functional teams. The ideal candidate possesses strong analytical skills, experience launching new accounts, and a passion for delivering measurable results. Resident offers a competitive salary, annual bonus potential, comprehensive benefits, and a remote-first work environment.

Requirements

• BA in a business field, such as marketing, communications, or a related field
• 5+ years of experience actively managing Google Ads and Microsoft Ads text search ads and shopping campaigns in B2C E-commerce from prospecting, brand, and retargeting audiences
• Experience in Google/Microsoft Ads merchant center and manual feed development & management with a modern approach towards account structure - familiar with automated bid strategies, a consolidated account structure, DDA attribution model, portfolio bid strategies, etc
• Deep understanding of the Google Ads ecosystem - algorithm, bid strategies/techniques, measurement, and Google Analytics
• Analytically minded with the ability to optimize campaigns based on data generated and solve complex problems
• Experience launching new accounts - including building, tracking, scaling, and optimizing
• Experience in attribution, tracking, testing, and campaign reporting
• Measurable success in running performance-based paid search campaigns
• Ability to self-motivate, work independently and as part of a team, with strong attention to detail and organization skills
• Desire to continually learn and stay on top of current marketing trends (specifically SEM), able to share knowledge with your team in a positive manner

Responsibilities

• Execute and own day-to-day campaign building, optimization, and maintenance for multiple Google Ads accounts - ideation, keyword opportunities, campaign structuring, targeting, testing, reporting, etc
• Manage and implement campaigns across Text Search Ads, Shopping, Demand Gen as well as all Microsoft Ads products
• Manage Merchant Center product feeds & optimize data within them to strategically grow Shopping Campaigns
• Own all testing methodologies within search and shopping, including but not limited to bidding, audiences, ad copy, and landing pages
• Manage large monthly budgets and proactively drive campaigns to sales, revenue, and ROAS targets, while not foregoing basics like Quality Score and ad copy testing
• Build out reporting to highlight performance and identify key trends
• Drive short-term and long-term search strategies and share findings with stakeholders
• Collaborate with the current Paid Search managers, creative, marketing, analytics, and product teams to scale, test, and grow revenue, inclusive of managing landing pages in self-service platforms

Preferred Qualifications

Experience with Looker

Benefits

• Remote-first workplace (since 2016!)
• Competitive salary
• Annual bonus potential
• Health, Vision & Dental Insurance
• HSA company contributions
• 401K with company match component
• ���Take what you need” PTO
• Wellness benefits
• WFH office and cell phone/internet stipend
• A FREE MATTRESS plus an awesome Friends and Family discount!