Senior Growth Marketing Manager

Summary

Join Fingerprint, a leading fraud detection company, as a Senior Growth Marketing Manager. You will spearhead user acquisition across various paid channels, primarily search. Reporting to the Sr. Mgr, Demand Generation, you'll develop and optimize marketing campaigns, manage budgets, and collaborate with cross-functional teams. This role demands a data-driven approach, strong analytical skills, and expertise in performance marketing. You will be responsible for driving growth, improving ROI, and providing regular performance updates. Fingerprint offers a competitive compensation package and a fully remote work environment.

Requirements

• 4-5+ years of proven experience in performance marketing, user acquisition, digital marketing, or growth marketing, preferably in B2B SaaS
• Demonstrated track record of driving growth under set CAC/ROAS targets and managing significant budgets
• Strong experience in testing and scaling new performance marketing channels
• Deep expertise in digital & web performance user acquisition
• Advanced proficiency with major advertising platforms including Google Ads, and Microsoft Ads
• Strong analytical skills with experience using Google Analytics, Sigma/Looker Studio/Tableau, and other performance tracking platforms

Responsibilities

• Lead the user acquisition strategy and execution of performance paid marketing channels while overseeing creative testing operations across all channels
• Develop and manage campaigns across multiple platforms including Google Ads, Bing Ads, Facebook, Reddit, G2 and other relevant channels
• Identify and test new channels to unlock higher volume in alignment with CAC and ROAS goals
• Ensure all campaign messaging and creative assets align with brand positioning and guidelines
• Ensure all campaign targeting aligns with ICP and persona strategies
• Implement comprehensive keyword strategies and maintain an optimized keyword portfolio in collaboration with content marketing
• Manage bids and budgets across all channels to optimize for target CPC, CAC, and ROAS goals
• Design and execute sophisticated A/B testing programs with different ad copy, bidding strategies, sitelinks, targeting options and landing pages
• Analyze test results through multivariate and incrementality testing to extract meaningful insights
• Develop and manage landing page copy and design to optimize for acquisition
• Monitor and analyze campaign performance, making data-driven adjustments to improve ROI
• Work with Design & Web Dev teams to elevate acquisition surface standards, ensuring high-quality, on-brand execution
• Collaborate effectively with Product Marketing, Product, Analytics, and other stakeholders to bring campaigns to life
• Provide regular performance updates and strategic recommendations to Growth leadership to drive alignment on growth objectives
• Define, drive, and measure KPIs for each campaign
• Prepare detailed reports on campaign performance, including key metrics, trends, and recommendations
• Monitor and optimize attribution methodologies in partnership with the Revenue Operations and Analytics team
• Maintain comprehensive documentation of campaign strategies, tests, and learnings

Preferred Qualifications

Certifications in Google Analytics, Google Ads, and Microsoft Ads

Benefits

• $100k -150k OTE
• 100% remote company