Senior Growth Marketing Manager

Summary

Join Sana, a company revolutionizing healthcare for small businesses, as a Senior Growth Marketing Manager. You will develop and execute multi-channel growth marketing strategies, leveraging data-driven insights to drive growth and build strong broker-partner relationships. This role requires a strategic mindset and hands-on execution, focusing on innovative marketing campaigns and optimizing performance across various channels. You will collaborate with cross-functional teams, analyze key metrics, and champion Sana's brand. The ideal candidate possesses 3-5+ years of growth marketing experience, ideally in healthcare or insurtech, and excels at creating innovative strategies with a strong ROI focus. Sana offers a competitive salary, comprehensive benefits, and a dynamic startup environment.

Requirements

• 3-5+ years of growth marketing experience, ideally with exposure to healthcare, insurtech, and/or experience working with brokers as a key channel partner
• Excel at creating innovative marketing strategies that balance creativity with a solid ROI focus. You’re not afraid to experiment and take calculated risks in pursuit of bold ideas
• Strong analytical skills with the ability to derive actionable insights from data and adjust your strategies accordingly
• Experience with one or more marketing automation tools, ideally with experience building out templates and campaigns from scratch
• A natural advocate for our customers & broker partners. You're passionate about crafting easy-to-understand marketing to genuinely address their needs while ensuring a seamless, supportive experience
• Outstanding communication skills in person, over the phone, in writing, via email, chat, carrier pigeon, etc
• You are mission-driven. You care about making our healthcare system work better for people and business owners
• You ask questions from a place of genuine curiosity and humility
• You assume positive intent and meet your teammates with compassionate candor to solve problems together
• You remain flexible, resilient, and foster a culture of continuous learning even in the face of hardship
• You bring a bias for action paired with intelligent risk-taking
• You follow through on your commitments and foster trust with your colleagues

Responsibilities

• Develop and execute multi-channel growth marketing strategies to increase brand awareness, drive high-quality leads, and support broker-driven sales initiatives
• Identify new marketing channels and tactics, test innovative growth experiments, and implement scalable processes to support rapid growth in a competitive market
• Leverage data analytics to identify opportunities for improvement in the marketing funnel, run A/B tests, and continuously refine campaigns across channels (e.g., paid search, social, email, collateral, SEO, webinars, in-person events, etc.) to improve conversion rates and ROI/ROAS
• Collaborate with cross-functional partners throughout Revenue, Product, Operations, and other teams to develop targeted messaging, digital assets / content and nurturing sequences that move prospects through the customer journey seamlessly
• Work closely with broker partners to align messaging and campaigns, ensuring our value proposition resonates with their book of business and drives mutual success
• Monitor and analyze key growth marketing performance metrics to inform strategy and provide regular reporting updates on what's working and what’s not working
• Champion the brand. Advocate for our mission both internally and externally, ensuring campaigns not only drive growth but also reinforce our commitment to making healthcare easy

Benefits

• Stock options in rapidly scaling startup
• Flexible vacation
• Medical, dental, and vision Insurance
• 401(k) and HSA plans
• Parental leave
• Remote worker stipend
• Opportunity for career growth
• Dynamic start-up environment
• $95,000 - $120,000 a year