Growth Operations Manager

Northspyre
Summary
Join Northspyre, a company transforming real estate project management with data, automation, and AI, and help build software that builds the world. As a Growth Operations Manager, you will architect and optimize the go-to-market (GTM) motion, ensuring a seamless and efficient process. You will own and refine systems, workflows, and data models that drive pipeline development, collaborating with various teams. The role involves optimizing lead routing, building account data, automating workflows, and owning the Product-Led Growth (PLG) pipeline. You will also test and iterate on GTM motions, build data-driven experiments, and implement new tools. Finally, you will act as a bridge between teams, providing data-driven insights and reporting on key GTM performance metrics.
Requirements
- 3+ years of experience in Growth Operations, Marketing Operations, RevOps, or a related GTM role
- Deep proficiency in HubSpot, 6Sense or other ABM platforms, Biscred (industry specific data), ZoomInfo, and AI-driven GTM tools (e.g., Jasper, Writesonic, Aomni)
- Track record of running experiments and optimizing ICP-to-revenue workflows
- Experience with PLG motions, outbound GTM orchestration, and modern sales engagement tactics
Responsibilities
- Oversee day-to-day operations of our GTM tech stack (HubSpot CRM / Sequences & Dialer, 6Sense, Biscred, ZoomInfo, AI copywriting tools + whatever you decide to add to achieve your ambitious goals)
- Optimize lead/account routing, scoring, and enrichment workflows to ensure prospects are engaged at the right time
- Regularly build and refine account data to ensure completeness, accuracy, and actionable insights for marketing, BDA, sales, and CS teams
- Automate repeatable, scalable workflows that reduce friction across the GTM funnel
- Own the Product-Led Growth (PLG) pipeline and conversion metrics, ensuring PLG leads are nurtured and converted efficiently
- Optimize and refine ICP targeting to ensure outreach and inbound efforts are reaching the highest-value accounts
- Partner with Sales, Demand Gen, and Field Marketing teams to align territory management, outbound strategy, and event-driven engagement for maximum success
- Regularly test and iterate on GTM motions, including outbound sequencing, automated lead nurturing, and new engagement channels
- Build and run data-driven experiments to identify the most effective ways to turn ICP accounts into revenue
- Evaluate and implement new GTM tools and technologies to maintain a competitive edge
- Act as a bridge between Marketing, BDA, Sales, and CS, ensuring alignment on revenue-driving initiatives
- Provide data-driven insights to help refine messaging, conversion strategies, and pipeline efficiency
- Develop and report on key GTM performance metrics, identifying areas for continuous improvement
Preferred Qualifications
Strong data analysis and process automation skills; experience with tools like Clay, Zapier, and no-code workflows + Customer Data Platforms is a plus
Benefits
- In addition to a competitive salary, we are offering a meaningful stock option package
- Comprehensive Medical, Dental, and Vision. Multiple plan options, including a plan option for 100% employer-paid premium for individual coverage for full-time employees
- 401k Match to help you save for your future (Fully vested after 6 mo eligibility period)
- Unlimited Vacation, Paid Sick Leave, and major US Holidays
- Awesome company swag!
- Free access to Health Advocate
- Hybrid & Remote opportunities -we have an Amazing new office in Midtown Atlanta
- You will be part of a small, professional fast-moving team with minimal supervision
- Annual team gatherings