Growth Partnerships Manager

Summary

Join Crypto.com as a Regional Growth Partnerships Manager and take ownership of affiliate, influencer, and key opinion leader (KOL) networks across Australasia and Southeast Asia. You will be the primary point of contact for implementing product marketing campaigns and launching partnership initiatives in your region. This role offers autonomy in decision-making regarding partner selection and campaign development, while working closely with the Global VP for Growth Partnerships to create a personal development plan. Your main focus will be on delivering measurable improvements in KPIs through the development and implementation of regional partnership initiatives. You will collaborate with product and marketing teams to build influencer campaigns, analyze results, and share best practices. Occasional representation of Crypto.com at industry events will also be required.

Requirements

• 3-5+ years in partnership management, affiliate marketing or influencer marketing
• Must have experience managing marketing partnerships
• Demonstrable experience growing marketing partnerships programmes is essential
• You should be able to clearly explain previous strategies you’ve implemented to achieve KPI growth with affiliates, influencers or KOLs
• Experience with impact.com or comparable partnership management tools is required
• Outstanding communication and negotiation skills are required
• Excellent relationship management skills are required
• A strong analytical mindset, capable of interpreting data to drive quick effective resolutions
• Proactive, resourceful and decisive individual
• Experience managing multiple stakeholder projects concurrently
• Ability to work independently, and remotely from the team, while collaborating with both internal and external stakeholders
• Excellent professional written and verbal English is required

Responsibilities

• Develop and execute tailored partnerships initiatives to drive growth across product areas such as crypto, cards, and more
• Identify opportunities and build a prospect pipeline of new affiliates, influencers and KOLs
• Propose and implement partnership recruitment and retention strategies
• Act as the initial point of contact for partnership escalations in your region, managing relationships with affiliates, influencers and KOLs
• Collaborate with marketing and product teams to send regular regionally-applicable newsletters to your partners, with support from our agency
• Work closely with our external agency to design, implement and optimise partner campaigns - ensuring clear communication and on-time delivery
• Collaborate with Marketing, Product, Legal and Analytics teams to develop integrated partnership processes seamlessly into existing workstreams
• Serve as the primary point of contact for regional partnerships, working closely with our agency to prioritise projects and resolve issues efficiently
• Respond to briefs from product marketing teams and support them in designing appropriate partner support for new products and features
• Use tools like Tableau, Impact.com and Google Analytics to measure partnership performance on a daily basis
• Report against KPIs and generate data-driven insights to refine your initiatives, partnerships and strategy
• Provide regular, actionable, reporting to various stakeholders to support agile decision making and continuous improvement
• Deliver pitches for incremental budget to support brand awareness, marketing campaigns and product launches, to the VP of Growth Partnerships and SVP Growth
• Monitor industry developments, and engage with partners, to keep our partnerships offering competitive and innovative
• Attend industry and partnerships events to represent our brand, source new partners and learn from industry trends
• Be an expert in the impact.com platform to support regional users with occasional troubleshooting or questions

Preferred Qualifications

• Prior experience in sports betting, digital assets, cryptocurrency or financial services is highly beneficial given crypto.com ’s product range
• Fluent proficiency with any additional languages, such as Malay or Korean would be viewed as a positive