Ambrook is hiring a
Growth Specialist

Summary

The job is for a founding growth marketer at Ambrook, a Series A startup that aims to help farmers become more profitable and sustainable by improving back office paperwork and financials. The role involves various marketing responsibilities including demand generation, coordination with BDR/SDR team, lead scoring, product marketing, sales support, customer conversion, and satisfaction.

Requirements

• At least 3 years of experience building demand for growth-stage startups
• Passion for solving problems for family-run businesses and a deep understanding of the challenges and opportunities facing our target customers
• Innate curiosity about the people and industry we’re working to serve
• Entrepreneurial mindset and a willingness to take on a wide range of tasks to support the growth of a fast-paced startup – there is no job above you, and no job below you

Responsibilities

• Develop and execute demand generation strategies across multiple channels including content marketing, paid advertising, social media, and cold calling
• Create and manage engaging content for Ambrook Education to drive awareness and interest in Ambrook’s software
• Plan and execute high-impact events, webinars, and trade shows to generate leads and build brand awareness
• Oversee digital marketing campaigns, optimizing for reach, engagement, and conversions
• Work closely with the BDR/SDR team to align outbound efforts with pre-funnel nurture strategies
• Develop and manage drip campaigns, ensuring timely and relevant follow-ups with leads
• Implement strategies to target high-value accounts and drive engagement
• Implement and maintain a lead scoring system to prioritize leads based on engagement and potential value
• Provide ongoing support to the sales team, ensuring leads are effectively nurtured and moved through the sales funnel
• Collaborate with sales to refine and optimize the lead qualification process
• Develop product marketing strategies to communicate the value proposition and differentiate our offerings
• Optimize conversion rates throughout the middle and bottom of the funnel through targeted campaigns and personalized messaging, including on our website
• Conduct A/B testing and analyze performance metrics to continuously improve conversion rates
• Support the sales team in closing deals, including participating in in-person meetings and presentations
• Provide the necessary tools and resources to facilitate a smooth transition from prospect to customer
• Ensure a seamless implementation process for new customers, working closely with the customer success team
• Monitor customer satisfaction and work to convert customers into brand advocates through exceptional service and support