Binance is hiring a
User Growth Specialist

Summary

The job is for a Lifecycle Marketing Manager at Binance, a leading global blockchain ecosystem and cryptocurrency exchange. The role involves developing marketing strategies to increase customer engagement, collaboration with cross-functional teams, data analysis, and user growth planning. The candidate should have a bachelor's degree in marketing or related field, 5+ years of experience in client lifecycle or related fields, strong analytical skills, communication skills, understanding of Binance products and cryptocurrency/blockchain terminologies.

Requirements

• Bachelor's degree in marketing, business, or related field
• 5+ years of experience in client lifecycle or related fields
• Strong understanding of trading customer behavior and segmentation
• Strong analytical skills and ability to use data to help decision making
• Strong communication skills and is able to facilitate and motivate client managers
• Strong understanding of Binance Products and Services, or similar exchange products
• Solid understanding of cryptocurrency / blockchain-related terminologies and trends

Responsibilities

• Develop and execute lifecycle marketing strategies that increase customer engagement, satisfaction, and revenue
• Create and manage customer segmentation and targeting strategies to optimize the customer journey
• Collaborate with cross-functional teams, including product, design, and analytics, to facilitate integrated marketing strategies
• Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience
• Plan user growth strategies including but not limited to event, campaign, and other marketing activities to achieve user growth
• Monitor and evaluate the performance of marketing campaigns and product growth through data analysis

Benefits

• Be a part of the world’s leading blockchain ecosystem that continues to grow and offers excellent career development opportunities
• Work alongside diverse, world-class talent in an environment where learning and growth opportunities are endless
• Tackle fast-paced, challenging and unique projects
• Work in a truly global organization, with international teams and a flat organizational structure
• Competitive salary and benefits
• Flexible working hours, remote-first, and casual work attire