Remote User Growth Specialist

Summary

Join Binance, the leading global blockchain ecosystem and cryptocurrency infrastructure provider, as we accelerate cryptocurrency adoption and increase the freedom of money. As a Marketing Manager, you will develop and execute lifecycle marketing strategies, create customer segmentation and targeting strategies, and collaborate with cross-functional teams to facilitate integrated marketing strategies.

Requirements

• Bachelor's degree in marketing, business, or related field
• 5+ years of experience in client lifecycle or related fields
• Strong understanding of trading customer behavior and segmentation
• Strong analytical skills and ability to use data to help decision making
• Strong communication skills and is able to facilitate and motivate client managers
• Strong understanding of Binance Products and Services, or similar exchange products
• Solid understanding of cryptocurrency / blockchain-related terminologies and trends

Responsibilities

• Develop and execute lifecycle marketing strategies that increase customer engagement, satisfaction, and revenue
• Create and manage customer segmentation and targeting strategies to optimize the customer journey
• Collaborate with cross-functional teams, including product, design, and analytics, to facilitate integrated marketing strategies
• Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience
• Plan user growth strategies including but not limited to event, campaign, and other marketing activities to achieve user growth
• Monitor and evaluate the performance of marketing campaigns and product growth through data analysis

Benefits

• Competitive salary
• Flexible working hours, remote-first, and casual work attire