Remote User Growth Specialist
Binance
πRemote - United Arab Emirates
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Job highlights
Summary
Join Binance, the leading global blockchain ecosystem and cryptocurrency infrastructure provider, in accelerating cryptocurrency adoption and increasing the freedom of money. As a fast-paced, mission-driven organization, opportunities to learn and excel are endless.
Requirements
- Bachelor's degree in marketing, business, or related field
- 5+ years of experience in client lifecycle or related fields
- Strong understanding of trading customer behavior and segmentation
- Strong analytical skills and ability to use data to help decision making
- Strong communication skills and is able to facilitate and motivate client managers
- Strong understanding of Binance Products and Services, or similar exchange products
- Solid understanding of cryptocurrency / blockchain-related terminologies and trends
Responsibilities
- Develop and execute lifecycle marketing strategies that increase customer engagement, satisfaction, and revenue
- Create and manage customer segmentation and targeting strategies to optimize the customer journey
- Collaborate with cross-functional teams, including product, design, and analytics, to facilitate integrated marketing strategies
- Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience
- Plan user growth strategies including but not limited to event, campaign, and other marketing activities to achieve user growth
- Monitor and evaluate the performance of marketing campaigns and product growth through data analysis
Benefits
- Competitive salary and benefits
- Flexible working hours, remote-first, and casual work attire
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