Remote User Growth Specialist

Logo of Binance

Binance

πŸ“Remote - Taiwan, Philippines

Job highlights

Summary

The job is for a Lifecycle Marketing Manager at Binance, a leading global blockchain ecosystem offering excellent career development opportunities. The role involves developing marketing strategies to increase customer engagement, collaboration with cross-functional teams, data analysis, and user growth planning. A Bachelor's degree in marketing, business, or related field and 5+ years of experience are required.

Requirements

  • Bachelor's degree in marketing, business, or related field
  • 5+ years of experience in client lifecycle or related fields
  • Strong understanding of trading customer behavior and segmentation
  • Strong analytical skills and ability to use data to help decision making
  • Strong communication skills and is able to facilitate and motivate client managers
  • Solid understanding of Binance Products and Services, or similar exchange products
  • Solid understanding of cryptocurrency / blockchain-related terminologies and trends

Responsibilities

  • Develop and execute lifecycle marketing strategies
  • Create and manage customer segmentation and targeting strategies
  • Collaborate with cross-functional teams
  • Develop and maintain a testing and experimentation framework
  • Plan user growth strategies
  • Monitor and evaluate the performance of marketing campaigns and product growth

Benefits

  • Be a part of the world’s leading blockchain ecosystem that continues to grow and offers excellent career development opportunities
  • Work alongside diverse, world-class talent in an environment where learning and growth opportunities are endless
  • Tackle fast-paced, challenging and unique projects
  • Work in a truly global organization, with international teams and a flat organizational structure
  • Competitive salary and benefits
  • Flexible working hours, remote-first, and casual work attire

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