PitchBook Data is hiring a
GTM Campaigns Intern

Summary

Join PitchBook's Marketing department as a Go-To-Market Campaigns Intern and contribute to the development, launch, and optimization of full-funnel campaigns. As an intern, you will participate in strategy discussions, serve as project manager for campaign tactics, ensure effective hand-off of deliverables, measure campaign performance, and create a proposed brief for an evergreen campaign program.

Requirements

• Currently enrolled as a junior in a higher education program (college or university): Marketing, Business, and related majors preferred
• To be considered for the intern position, applicant must be legally authorized to work in the United States on a full-time basis upon hire. PitchBook will not consider candidates for this position who require sponsorship for employment visa status now or in the future (e.g., H-1B status)

Responsibilities

• Participate in strategy discussions with internal and external stakeholders and campaign brief-in processes
• Serve as project manager for a variety of full-funnel campaign tactics, collaborating with stakeholders, reviewing assets in concert with campaign managers, and ensuring that projects stay on schedule
• Ensure effective and timely hand-off of deliverable between teams by consistently moving campaign tactics forward with channel owners after campaign assets have been completed in Creative
• Measure the performance of campaigns across benchmarks and KPIs. Recommend optimizations to improve performance where necessary
• Create a proposed brief for an evergreen campaign program to engage student-license types. This should include but not be limited to conducting audience discovery and research to understand the specific needs and behaviors of this segment, validating this approach with key stakeholders to ensure alignment, and establishing measurable campaign metrics to track engagement and effective over time
• Meet with at least one representative from each of the teams within the Marketing department to learn how the various roles and responsibilities intersect

Preferred Qualifications

• Basic knowledge of marketing principles and trends
• Interest in gaining B2B marketing experience
• Interest in collaborating across a large Marketing department
• Prior collaboration or project management experience working across teams
• Enjoy working with a team, but can also work independently
• Ability to communicate multi-faceted campaigns and strategies to stakeholders
• Asana experience preferred, but any project management tool experience welcome
• Understanding of CRMs and marketing automation platforms preferred
• Detail oriented, curious, and innovative
• Proficiency with the Microsoft Office suite including in-depth knowledge of Outlook, Word, and Excel with the ability to pick up new systems and software easily

Benefits

• Comprehensive health benefits
• Robust training programs on industry and soft skills
• Employee resource groups
• Company-wide events
• Monthly transportation stipend (for interns working 40 hours/week)