Headway is hiring a
Integrated Marketing Lead

Summary

Join us and help change mental healthcare for the better. Our Integrated Marketing & Campaigns team is building a best-in-class B2B marketing engine, and we're looking for a data-driven B2B marketer to define and build strategies for reaching specific segments of mental health providers.

Requirements

• 5-10+ years of experience building and scaling multi-channel integrated marketing programs for a B2B audience
• Highly detailed and process-oriented – working with a range of stakeholders, numerous steps + deadlines, and a spreadsheet with dozens of deliverables is your bread and butter
• Built campaigns and ongoing marketing programs that include webinars/digital events, physical events
• Partnered with marketing channels like email/lifecycle, paid, social to amplify campaigns and nurture new leads
• High critical thinking skills and a strong bias towards action – you can take ideas from a range of sources without stalling forward progress
• Experience marketing to healthcare or mental health audiences (preferred)

Responsibilities

• Build and manage full-funnel marketing programs that resonate with specific audience segments of mental health providers
• Own an audience lead target and identify new channels, campaigns, and evergreen marketing programs to reach the target – in partnership with sales
• Research audience segments to develop messaging and positioning tests that resonate
• Build and manage a calendar of regular marketing programs to attract, engage, and convert target audience
• Partner closely with business unit sales team and leaders to connect marketing programs
• Be the voice of this audience in internal planning and manage audience segment GTM across marketing channel and sales partners
• Create and document repeatable process that make our campaign go to market engine run seamlessly and provide a great experience for stakeholders we partner with
• Build relationships with stakeholders across marketing (product marketing, content, creative, design, channels), cross-functionally (in-house experts, corporate communications, sales, analytics), and externally (customer, industry thought leaders)
• Dive into the numbers to understand what works so we can scale and what doesn’t so we can move on
• Be a continuous learner and stay on top of the latest marketing trends and effective ways to reach an audience

Benefits

• Salary information is based on a single salary target per role and is differentiated based on geographic location (Group A, B, or C)
• Discretionary bonuses and/or commission
• Equity Compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
• Unlimited PTO
• Employee Assistance Program (EAP)
• Training and professional development