Gtm Enablement Program Manager

Summary

Join BeyondTrust as a GTM Enablement Coordinator and play a critical role in measuring and enhancing global sales enablement programs. You will utilize the Kirkpatrick model to assess program impact, implement tracking systems across various platforms, and manage the sales enablement calendar. This role requires collaboration with cross-functional teams, including Sales Ops, Marketing, and Product, to analyze data, create reports, and present strategic recommendations. You will also contribute to defining and reporting on the ROI of sales enablement investments. The ideal candidate possesses strong analytical, organizational, and communication skills, along with experience in sales enablement, data analysis, and project management within a SaaS environment.

Requirements

• Bachelor's Degree
• Proven experience in sales enablement, marketing operations, sales operations, data analysis, project management, or a similar role
• Strong understanding of the Kirkpatrick model
• Experience in SaaS sales or SaaS organization
• Experience with LMS, CMS, CRM, CI, Data Analytics, Data Visualization, Project Management and other sales, learning operations, and engagement platforms
• Strong analytical, organizational, and project management skills. Proficiency in data analysis, reporting, and dashboard creation
• Ability to adapt quickly and drive projects with urgency and independently with a variety of stakeholders
• Working knowledge of sales training and methodologies; demonstrable experience with sales enablement and sales process concepts, practices, and procedures
• Excellent presentation, written, and oral communication skills
• Ability to be self-sufficient, excel and make an immediate impact in a fast-paced environment
• Team player with strong project management skills
• Ability to think critically, with an analytical mindset, measuring results before and after program delivery
• Sales Training experience
• Channel or partner sales enablement experience
• Experience with a global customer base and global audience
• Experience and understanding of best practices around the sales process, sales cycles, methodologies, and the sales funnel
• Knowledgeable in Force Management sales methodology, as well as MEDDPICC and other methodologies that impact the sales process

Responsibilities

• Utilize the Kirkpatrick model to assess the impact of sales enablement programs, conducting detailed analyses to connect training initiatives directly with sales and revenue outcomes
• Develop and maintain advanced analytics and reporting strategies to measure effectiveness and ROI
• Implement tracking and reporting systems across LMS, Highspot (CMS), Salesforce (CRM), Microsoft Teams, Slido, Gong (CI), PowerBI (Data Visualization), and other platforms to monitor engagement and completion rates
• Develop and present unified reports and dashboards that aggregate data for a holistic view of learning activities and the impact they have on the business
• Own and manage the sales enablement calendar, scheduling all sales enablement activities in alignment with sales objectives and ensuring clear communication across teams, including key internal and external events, such as new product releases, campaigns, and company enablement events
• Coordinate enablement projects tracked in Asana (Project Management Tool), and work with the Sales Enablement Program Managers, ensuring timely attendance, completion, and effective communication with all stakeholders
• Work closely with sales operations, marketing, sales leadership, and the Sales Enablement Team to integrate enablement metrics with broader sales reporting frameworks
• Prepare and present reports highlighting key metrics, insights, and strategic recommendations
• Collaborate with resource teams to execute on analysis and coordination of sales enablement programs
• Help define metrics and then report on the effectiveness of sales enablement investments and the programs conducted, ultimately leading to the ROI of Sales Enablement
• Aid in the development, tracking, measurement, and maintenance of competency assessment programs, as well as certification programs
• Discover opportunities for improving the learning experience and identify innovative techniques for enablement