GTM Engineer

Summary

Join Apollo.io as a Go-To-Market Engineer (GTM Eng) and become a revenue systems architect, designing, deploying, and optimizing agent-powered outbound campaigns for Apollo Labs clients. You will build AI-native outbound engines that generate pipeline at scale, owning GTM execution for clients by blending signal-based ICP logic, AI-generated messaging, campaign architecture, and automation-first design. Your work will involve shaping client go-to-market strategies in either a done-for-you or done-with-you pipeline building scenario. You will be responsible for developing and implementing data-driven strategies, automating revenue operations, partnering with clients to refine GTM strategies, leading cross-functional initiatives, and staying ahead of GTM tech trends. Success will be measured by KPIs such as meetings completed, pipeline generated, and ARR bookings. This role requires expertise in data analysis, sales technology, process optimization, and customer relationship building.

Requirements

5+ years of experience in RevOps, Growth, or Sales Development leadership

Responsibilities

• Develop & implement data-driven strategies to engage, nurture, and convert high-value accounts
• Automate revenue operations with AI and workflow tools, creating scalable, repeatable processes
• Partner with INTERNAL or EXTERNAL clients to refine their GTM strategies and align them with pipeline objectives
• Lead cross-functional initiatives to improve conversion rates, reduce CAC, and optimize funnel performance
• Stay ahead of GTM tech trends, continuously refining our stack to maintain competitive advantage
• Be accountable to the following KPIs: (1) Meetings Completed (2) Pipeline Generated (3) ARR Bookings
• Architecting autonomous, AI-powered GTM workflows that scale pipeline creation
• Designs agentic workflows for fully automated, adaptive outreach. Deploys agent workflows that learn from data feedback
• Semi-automated outreach via phone, social
• Research AI deployed against all relevant Signals/Triggers for Client business
• Stacking Signals for better Lead Scoring/Prioritization
• You will be responsible for shaping a Client’s Go-to-Market strategy (and Campaigns) to the NEXT LEVEL (doubling, tripling success rates previous)
• You will be an EXPERT in the Apollo Platform and will know how to leverage each feature (e.g. Data, Enrichment, AI Power-ups, Sequencing, Dialer, Workflows, Meetings, Analytics) to produce results
• You are an EXPERT in Advanced GTM campaigns, filtering, messaging, and creative strategies to penetrate accounts and set valuable meetings with qualified buyers
• Own the pipeline performance of any assigned Campaigns by managing KPIs including outbound activity by channel, meetings booked, and pipeline created
• Develop scalable outbound processes, leveraging AI and automation to enhance performance
• Actively monitor outreach sequences, call recordings, and email messaging to drive conversions
• Run regular check-ins, quarterly reviews, and performance check-ins with Clients to drive accountability and improvement
• Own pipeline creation goals, ensuring Campaigns no less than 10 qualified meetings per month
• Holding accountable XFN teams: SDR activity levels, high volumes of calls/day, commensurate  personalized emails, and social touches
• Drive outreach quality metrics, ensuring meeting conversion rates exceed 2.5% per 100 Contacts
• Sub metrics include email reply rates exceeding 5% response rates
• Phone disposition rates exceeding 10% for connected calls
• Work closely with Clients to align outbound messaging with ICP and their brand priorities
• Drive renewals and usage of Apollo Labs services
• Provide real-time market feedback to Labs Leadership to refine value propositions
• Partner with client Account Executives to hand off qualified meetings effectively and optimize conversion rates
• Own the relationship with Client teams from cradle to grave of GTM activities