Gtm Strategist

Summary

Join Fandom as a GTM Strategy Manager and lead the development and execution of proactive advertising solutions. You will be responsible for creating scalable, standardized advertising offerings that meet client needs across various verticals. This role requires strong cross-functional collaboration with sales, account management, client strategy, and product teams. You will create sales collateral, training resources, and media packages, while continuously refining offerings based on feedback. Success in this position demands expertise in translating technical capabilities into compelling advertising solutions and staying ahead of industry trends. This is a dynamic opportunity to innovate and influence Fandom's GTM advertising strategies.

Requirements

• 5+ years of experience in advertising sales marketing, advertising solutions, product marketing or a GTM or sales support at a publisher or social platform. Or as a strategy lead at an agency
• Proven track record of standardizing once-custom executions/solutions/concepts. Working cross-functionally to define each component, and scope what can be standardized and associated trade-offs
• Strong background in creating sales collateral, product packages, and driving GTM activities
• Excellent written and verbal communication skills, with the ability to tailor messaging for different audiences (both internal- from Sales, AM, CSM, and across client levels- CMP, VP, Media Buyer, and client verticals)
• Ability to understand technical and data product capabilities and translate them into clear, simple, compelling packages and sales offering with value propositions mapped to use cases
• Analytical mindset with experience using data and customer feedback to inform product decisions and marketing strategies
• Highly collaborative and able to build relationships across teams, driving consensus and alignment

Responsibilities

• Own the strategy for developing Fandom’s proactive and scalable advertising products and solutions, ensuring Fandom has repeatable, scalable solutions that meet client goals and can be executed at a low lift internally. Spanning packaging, positioning, training, and feedback loop between Product and Sales
• Responsible for contributing to advertising GTM strategy and translating into standardized sales offering (rotational media and sponsorships), and then further creating vertical-specific positioning for Fandom’s top verticals (ex-Gaming, Entertainment, Government, CPG, QSR, Financial Services)
• Subject matter expert on Fandom’s ad capabilities- spanning targeting and rotational media, to takeovers, sponsorships, integrations and programmatic
• Lens towards standardization, working closely with Client Strategy to identify which initial custom solutions can be standardized, and Rev Ops to identify different targeting combinations and top performers to also roll into off-the-shelf targeting packages
• Identify use cases and client needs by vertical and then define and map to Fandom offering, ensuring off-the-shelf solutions (and associated positioning) to meet all use cases where Fandom has a unique value prop and right to win
• Create and maintain templatized sales collateral (ex- decks, one sheeters, FAQs)
• Partner cross-functionally to own the feedback loop between Rev org and Product/Engineering. Work closely with Account Managers and Client Strategy as the input on feedback against current offering. And then with Product to scope requirements and prioritize changes to existing and future underlying product capabilities
• Work closely with Sales, Account Management to understand client needs, current gaps in offering, and then own the strategy and execution between how those gaps are closed. And then Rev Ops to identify how current packages are being used and performing. All to refine existing collateral and identify opportunities for additional packages and ad capabilities. Ranging from working with Product on net new capabilities, to crafting new packages and off-the-shelf offerings on existing products
• Own the product marketing strategy and roll out timeline for new product launches. This includes identifying Alpha and Beta and General Release stage and criteria for progressing. All collaborating with Product through to Sales, Account Management and CSM teams to ensure clear communication and realistic timeline
• Develop tools, training, and resources (beyond collateral) to equip Sales, Account Management, and CSM teams with the right product knowledge
• Actively refine existing offerings based on client and internal feedback

Benefits

• Salary Range = ($79k - $144k)
• Vibrant team culture
• Comprehensive Medical, Dental, Vision
• Training (unlimited Udemy + more)
• Flexible working hours and time off
• Equity & Retirement Programs including 401K match
• Paid Parental Leave
• International work environment with start-up culture