Customer Content Marketer

Summary

Join Mercury's Stories team as a skilled customer storyteller! You'll craft compelling narratives showcasing customer success with our products. Collaborate cross-functionally to produce multimedia projects and integrate customer voices into marketing campaigns. Responsibilities include identifying customers, creating case studies and blog posts, collaborating with social media teams, and developing strategic campaigns. This role requires 7+ years of B2B marketing experience with a strong customer focus, excellent communication skills, and project management expertise. Mercury offers a competitive total rewards package including base salary, equity, and benefits.

Requirements

• 7+ years of B2B marketing experience combining storytelling + customer focus (e.g., content marketing, storytelling, customer marketing, advocacy programs, etc.)
• Strong interviewing and research skills with a penchant for extracting meaningful insights and crafting them into (even more) meaningful narratives
• Well-honed project management skills and a bias toward action, with a track record of driving efficient, high-impact projects and programs from concept to completion
• A heartful but data-driven approach to measuring and analyzing content and campaign performance to optimize impact and understand effectiveness
• Top-notch written and verbal communication skills with meticulous attention to detail
• A natural curiosity about customers’ challenges and achievements, and an ability to identify engaging — and sometimes unexpected — angles that resonate with target audiences
• Creative vision for turning customer successes into high-impact marketing assets
• Empathy, exceptional judgment, and strong interpersonal skills to build trust with customers and internal stakeholders
• No fear of ambiguity, building into the unknown, or figuring out how to drive something new forward

Responsibilities

• Partner with Relationship Management, Sales, and others to identify and cultivate relationships with customers who align with GTM priorities
• Drive the creation of thoughtful and dynamic case studies, blog posts, and video testimonials that bring customer stories to life across multiple channels in both substantial and subtle ways
• Collaborate with our Organic and Paid Social teams to build social storytelling that heroes the customer, such as UGC, video programs, and more
• Work across Marketing to develop interesting and strategic campaigns that leverage customer advocacy to demonstrate product value and/or enhance market credibility
• Establish and maintain efficient processes for continuously sourcing, producing, and promoting customer stories that align with our broader objectives

Preferred Qualifications

• Experience with video production and multimedia storytelling
• Familiarity with marketing automation platforms and content management systems
• Portfolio demonstrating previous success story campaigns or customer marketing initiatives

Benefits

• Base salary
• Equity (stock options)
• Benefits