Head of B2B Marketing

Summary

Join LearnWorlds as a Marketing Leader to spearhead SME and mid-market focused marketing programs. Reporting directly to the C-level, you will design and execute innovative marketing initiatives impacting revenue growth and pipeline generation. This role demands strategic leadership, team growth, and cross-functional collaboration. You will develop and optimize marketing strategies across multiple channels, leveraging data-driven insights for measurable impact. The position requires significant B2B SaaS experience, including leadership and data proficiency. LearnWorlds offers a fully remote-first environment with various benefits.

Requirements

• 6+ years in a B2B SaaS company with 2+ in a leadership/managerial role
• Experience in both sales-led and product-led growth
• Expertise in data analysis, funnel optimization, and cohort-based performance reporting
• Demonstrated success in managing and optimizing multiple marketing channels, including SEO, SEM, CRO/LPO, paid social, and lifecycle marketing
• Passion for experimentation and data-driven decision-making
• Strong ability to prioritize, execute, and follow up on growth initiatives effectively
• Exceptional English communication and collaboration skills
• Thrives in a fast-paced, dynamic environment with competing priorities

Responsibilities

• Set KPIs and targets, forecast budgets, and own their delivery
• Lead, grow, and mentor a team of three, empowering them to succeed and supporting their career growth
• Cultivate a collaborative, inclusive, and fun team culture that aligns with LearnWorlds’ mission
• Serve as a role model with a hands-on approach, actively contributing to execution and strategic decision-making
• Develop, test, and iterate on growth marketing strategies to drive user acquisition, engagement, and retention
• Lead the execution of multi-channel campaigns, including SEO, SEM, paid social, mobile marketing, lifecycle marketing, and Account-Based Marketing campaigns
• Optimize the entire marketing funnel through A/B testing, experimentation, and iterative improvements
• Own bottom-of-funnel initiatives such as email nurture sequences, review site strategy, and post-event communications
• Analyze and track user behavior with tools like Google Analytics, Looker, Mixpanel to inform segmentation and targeting strategies
• Measure and report on the effectiveness of campaigns, making data-backed decisions to optimize ROI and pipeline growth
• Present insights and performance updates to C-level and the business development leadership team during weekly reporting meetings
• Partner with Product Marketing, Design, Partnerships & Affiliates, Web-devs, Business intelligence, Performance, and Brand teams to refine user journeys and deliver seamless experiences
• Align marketing strategies with sales objectives, ensuring strong collaboration and pipeline support
• Drive MQL production through activities such as webinars, including webinars, exhibitions, sponsorships, and other SME-focused initiatives
• Work closely with the sales team to implement outbound strategies, ensuring pipeline growth through targeted outreach and engagement programs, as well as maintaining focus on inbound lead generation
• Ensure all initiatives align with LearnWorlds’ ambitious growth targets for SME markets

Preferred Qualifications

• Experience working in edtech or related sectors
• Familiarity with the unique challenges of SMEs
• Background in growth hacking, performance and iterative testing for marketing optimization
• Passion for education and LearnWorlds' mission

Benefits

• Private life and health insurance plan
• Fully remote work if you prefer to work from home, apart from when we have team meetings a few times per year
• Your personal annual training budget
• An annual home office allowance to set up your personal space
• Company laptop
• 23 days of paid time off
• 3 early summer Fridays in July and August
• A free LearnWorlds School to build and sell your own courses
• Work in one of the globally top 5 e-learning courses platform
• An opportunity to grow alongside us and shape the look and feel of tomorrow's e-learning
• An entrepreneurial, international, and highly motivated team with a flat hierarchy that will both challenge you and help you reach your highest potential
• Annual company retreats