Head of Marketing

Summary

Join Vital.io as their Director and Head of Marketing, leading the marketing strategy and team. You will be responsible for top-of-funnel lead generation, brand and content strategy, and overall marketing execution. This role requires strong leadership, cross-functional collaboration, and a proven track record in B2B healthcare marketing. You will utilize various marketing tools and technologies to drive results and optimize marketing funnels. The ideal candidate will have extensive experience in demand generation and a passion for improving healthcare and patient experiences. Vital offers a fast-paced, team-oriented environment and the opportunity to make a difference in patient care.

Requirements

• 8+ years of B2B Healthcare Marketing experience in at a SaaS or technology company. Full stack marketing experience with a demand generation-leaning background preferred
• Passionate about enhancing the customer experience and building strong, long-term relationships with customers, executives, and stakeholders
• Passion for leading and growing a marketing organization
• Experience within a startup environment, comfortable with executing on all above requirements with limited resources and oversight. Entrepreneurial mindset is very important to the Vital team
• Understanding of the PLG strategy and marketing funnel stages
• Proven expertise in creating and executing multi-touch, multi-channel marketing programs that leverage inbound and outbound tactics
• Strong analytical skills with the ability to think and execute both strategically and creatively
• Prior hands-on experience with various writing and analytic tools in the Martech stack, including Salesforce, Active Campaign or other Marketing Automation tool, Google Search Console and Analytics, advertising platforms, social media platforms, data providers intent platforms, content marketing tools, Excel and Slack
• A passion for customers and problem solving, desire to go deep and become familiar with the customers
• Bachelor’s degree or equivalent experience required

Responsibilities

• Define the overall marketing strategy and goals in collaboration with the Vital leadership team
• Be an incredible leader, player-coach, partner and mentor to your team and others around you
• Build a consolidated GTM motion, partnering with leaders from Sales, Customer Success, Product and Operations
• Drive day-to-day execution
• Use AI and software to automate everything that can be automated, leaving the marketing time to be creative
• Spearhead campaigns focused on demand generation
• Develop and execute a brand strategy that drives awareness and perception for Vital. Ensure Vital’s brand message is strong, consistent across all channels
• Develop and own the content strategy
• Measure the KPIs / impact of all inbound & outbound marketing activities. Optimize MQL => SQL funnel, SEO, email open rates and more
• Work with Vital's executive team to brainstorm and execute new marketing experiments

Benefits

$130,000 - $160,000 a year