Head of Marketing

Summary

Join Blueberry Pediatrics as their Head of Marketing and lead the strategy for both B2B and DTC marketing as the company scales. This player-coach role requires hands-on execution while building and managing a team. You will own the full marketing funnel, balancing growth marketing, brand, lifecycle, and demand generation. You'll be responsible for consumer growth targets, setting ambitious goals, and driving strategy and execution. Success in this role demands comfort with numbers, managing the marketing P&L, and making data-driven decisions. The ideal candidate will have 7+ years of marketing experience with leadership in DTC & B2B, strong performance marketing and data skills, and a startup-minded approach.

Requirements

• 7+ years of marketing experience, with leadership in DTC & B2B
• Strong performance marketing and data skills, comfortable working with numbers, analyzing performance, and owning P&L
• Hands-on, you’re ready to roll up your sleeves while building a team around you
• Startup-minded and scrappy, you find creative ways to drive impact, even with limited resources

Responsibilities

• Build the brand and make Blueberry the go-to name in pediatric care
• Develop and execute marketing strategy across DTC (acquisition, lifecycle, organic) and B2B (ABM, sales enablement, demand gen)
• Build a team. Hire and manage contractors and agencies to scale
• Scale B2B marketing efforts, driving awareness, demand, and sales pipeline for our health plan partnerships in tandem with our head of sales
• Own and manage the marketing P&L—track performance and optimize for efficiency and profitability

Preferred Qualifications

Experience in healthcare, tech, or subscription businesses is a plus

Benefits

The salary range for this role ranges from $157,500 - $175,000 depending on experience and geographical location