Head of Marketing

Summary

Join zeroheight, a fully remote team building a market-leading design system management platform, as their Head of Marketing. In this leadership role, you will own all marketing efforts, setting company strategy, managing budgets, and leading a team of 5-10 people. Responsibilities include growth marketing, content marketing, product marketing, and sales pipeline generation. The ideal candidate has 8+ years of B2B SaaS marketing experience, including 3+ years in a leadership role at a venture-backed company. You will manage a $1M+ marketing budget and have experience scaling multi-channel demand generation. This is a fully remote position with occasional travel to London for meetings, with expenses covered by the company.

Requirements

• 8+ years in B2B SaaS marketing, with 3+ years in a marketing leadership role at a venture-backed B2B SaaS company
• A recent track record of hitting quarterly marketing targets and driving sales pipeline
• Managed a marketing team for 3+ years and owned growth/digital marketing, ideally other areas such as content/events, email, product marketing and marketing ops
• Scaled a multi-channel demand generation engine successfully – ideally one you kick-started from scratch
• Owned and managed a $1m+ marketing budget and have experience modelling, forecasting, analysing and optimising ROI across multiple channels, proven and unproven
• Led teams to successfully find and validate entirely new channels using a data-driven experimental approach, and know how to allocate budget for testing new channels
• Experience with data attribution/analysis methods such as multi-touch attribution, multi-variate and cohort analysis, and are well-versed in interpreting all kinds of channel experiment data and campaign reports
• Collaborated closely with other leaders and functions – in particular, with executive leaders to plan/budget, and with leaders in sales, marketing, product and customer success to align on hitting company objectives
• Experience in a PLG SaaS company that combined PLG with a direct sales motion

Responsibilities

• Set company strategy and be part of our core leadership team
• Budget, plan and manage marketing operations
• Lead growth marketing efforts (paid, SEO, CRO, email)
• Manage content marketing and advocacy efforts
• Oversee product marketing strategy
• Generate predictable sales pipeline by driving MQLs/SQLs

Preferred Qualifications

• Experience in the product / dev / design tooling industry i.e. experience marketing to developers, designers etc. ideally through advocacy and community-led growth
• Experience with HubSpot as a marketing automation / reporting platform
• Experience being directly responsible for sales pipeline creation targets
• Experience with international marketing strategies and using localisation
• Experience with marketing partnerships, co-marketing opportunities, sponsorships etc
• Experience using the latest AI tooling to maximise marketing impact

Benefits

• Performance bonus
• Equity
• Fully covered travel and accommodation expenses for leadership meetings and offsites