Head of Marketing

Summary

Join Go Vocal, a global impact SaaS scale-up, as their Head of Marketing. Lead the marketing strategy, grow international presence, and strengthen the global brand as the company scales to 1000+ cities in three years. You will align team efforts with business goals, lead a team of four, and position Go Vocal as a thought leader in digital civic engagement. The role requires 5+ years of hands-on marketing experience and 3+ years of team management in B2B SaaS. A data-driven approach, tech-savviness, and experience in the public sector or digital democracy are essential. Go Vocal offers a fully remote setting, competitive salary, and various perks including unlimited mental wellbeing support, PTO, sabbatical leave, training budget, and flexible remote work.

Requirements

• Have 5+ years of hands-on marketing experience, with a strong focus on execution
• Have 3+ years of team management experience in B2B SaaS
• Be a hands-on leader who embraces experimentation and data-driven iteration
• Be a strategic thinker with a data-driven approach to optimizing SaaS KPIs
• Be tech-savvy and analytical, with expertise in SEO, SEA, and automation
• Have experience in or a strong affinity for the public sector and digital democracy
• Be a relationship builder who loves to collaborate effectively across teams
• Be fluent in English

Responsibilities

• Drive our marketing strategy
• Develop, execute, and optimize a growth-focused strategy in collaboration with the GTM Lead
• Use data-driven insights to refine and optimize campaigns and track key SaaS KPIs
• Lead the marketing team
• Guide and mentor a team of four, fostering creativity, experimentation, and collaboration
• Enable your team to execute with agility and innovation
• Strengthen our global brand
• Position Go Vocal as a thought leader in participatory democracy
• Strengthen brand messaging and visual identity by creating impactful campaigns

Preferred Qualifications

• Have additional European languages (German, Dutch, French)
• Preferably work in Central European Time (CET), but living in Eastern Time (ET) is not a blocker

Benefits

• The opportunity to create social impact at scale in a fully remote setting
• A key role in our international expansion as we transition to a global scale-up (50 employees today)
• A fast-paced, collaborative, and supportive work environment
• A dynamic, international team in an exciting growth phase (10 years in, raising funds, expansion in 3-5 years)
• Competitive salary (€75,000 - €95,000 gross OTE, incl. 15% variable, and stock options, depending on experience)
• Unlimited mental wellbeing support (OpenUp)
• Minimum 26 PTO days + quarterly Collective Fridays
• Sabbatical leave after 4 years
• A yearly training budget
• Full flexibility on remote work
• Budget for a co-working space
• Yearly global meetup