Scope3 is hiring a
Head of Brand and Agency Marketing

Summary

Join Scope3, the industry's leading collaborative sustainability platform, as Head of Brand and Agency Marketing. This role will partner with commercial leadership to create and execute marketing programs & strategies that develop Scope3's brand presence and support revenue goals.

Requirements

• In depth experience and a demonstrable success across all functional aspects of marketing
• Proven experience in strategic partner/channel marketing
• Successful track record in and understanding of the ad tech ecosystem who the key players are and how the pieces fit together ie; Brands, Agencies, DSPs, Exchanges SSPs
• Create / executed measurable B2B programs and marketing efforts that deliver against bold business goals
• A strong understanding of branding with excellent written and verbal communication skills and strong attention to detail
• Proven track record of prioritizing and delivering results in a fast-paced environment with continuously evolving priorities
• Intellectually curious and unafraid to get your hands dirty analyzing what’s working and what’s not
• Ability to translate technical concepts to non-technical audiences. Familiarity with the digital advertising ecosystem and key players
• Outstanding communication skills and the ability to translate complex concepts into simple and compelling marketing messages
• Proficient in the use of CRM and marketing automation tools (HubSpot a plus)

Responsibilities

• Partner with the Heads of Agency Partnerships and Buyer Development Team as well as commercial leadership to create and execute marketing programs & strategies that develop Scope3’s brand presence and support revenue goals
• Spearhead the implementation of programs and projects to optimize category and regional marketing operations
• Establish deep expertise of Scope3’s platform and products and the value they provide our partners. Use this knowledge to craft high-impact messaging that drives demand and product adoption according to persona
• Collaborate with product, sales / business development, and solutions to execute the go-to-market strategy for new and existing buyer focused products
• Work with commercial leaders and event partners to identify owned event opportunities and sponsorships. Execute on local events such as dinners, speaking opportunities, summits, and more
• Work with PR and comms to identify and refine key market messaging and relevant publications
• Research competitive intelligence and share your findings across the global organization. Use this information to identify creative differentiators for each market and strategize ways to out-market the competition
• Define success metrics for marketing activities. Measure and report on these metrics
• Develop and continually optimize an effective marketing playbook that allows us to maximize the efficiency of each campaign
• Collaborate within the Marketing team across Product Marketing, Growth Marketing, Brand and Communication to bring the most compelling and high impact programs and messages to market