Head Of Marketing

Summary

Join a fast-growing DTC eCommerce startup as the Head of Marketing, leading brand strategic development efforts, managing a marketing team, and driving increased brand awareness.

Requirements

• 12+ years of business experience, with at least 10 years of relevant marketing experience
• Experience with $100M-200M+ yearly revenue DTC e-commerce brands
• A strong brand builder and storyteller with strong creative acumen
• Significant brand marketing experience: Influencers, Emails, PR, Partnerships, Podcasts, TV, Flyers, Magazines and so on
• Comfortable managing a team that oversees traditional performance marketing channels like Meta, YouTube, Google SEM, Google SEO
• Strong influencer and relationship builder with internal and external influencers
• Experience operating in the Home Decor segment (or a passion for Home Decor) is a strong plus
• Experience managing a team of 7+ marketers
• Data-driven, with experience operating with an agile, test/learn/iterate operating mindset
• Ability to forecast demand and make financial projections. Plan the strategy as far as 1 year in advance
• Pragmatic problem solver with the ability to excel in a fast-paced startup atmosphere
• Ability to be hands on executor on certain projects
• Excellent communication skills and strong education experience
• Undergraduate degree (MBA a plus)

Responsibilities

• Lead brand strategic development efforts
• Evolve and then activate a compelling and differentiated Brand Strategy designed to help drive increased Brand Awareness, Consideration and Preference
• Craft a marketing strategy based on data and deep consumer insights, and then translate that strategy into an actionable and achievable operating plan that includes clear objectives and measurable targets
• Manage a balanced macro channel marketing strategy and work with the team to scale channel-specific strategies and operating plans
• Build and lead a high-performing marketing team
• Ensure rigorous control over all marketing-related data, analysis, and metrics
• Work closely with finance and fulfillment on forecasting and planning the growth