Remote Head of Influencer & Affiliate Partnership Marketing

Summary

The job is for the Head of Influencer and Affiliate Partnership Marketing at doola. The role involves managing and optimizing the affiliate and influencer programs, setting measurable goals, communicating effectively, managing external partners, researching new opportunities, and driving growth. The candidate should have 3+ years of experience in influencer and affiliate marketing.

Requirements

• 3+ years of experience in influencer and affiliate marketing
• Drive results
• Excellent critical thinking and quantitative skills
• Proven track record of successful cross-functional work experience
• Strong project management skills and attention to detail

Responsibilities

• Manage doola's affiliate program and influencer program
• Optimize for ROI and scale spend across existing channels and new ones found
• Set measurable goals, create strategies, guide tactical execution, and measure the ROI of the overall program
• Track the performance of the program in the aggregate and the performance of individual partners and influencers
• Communicate relevant product information efficiently and effectively to maximize partner engagement
• Manage external agencies and partners, including leading internal and external comms, developing a strategic roadmap, and ensuring quality execution across the board
• Research and analyze new doola influencer needs, trends, content, and opportunities in the competitive contexts of social media and marketing
• Drive new affiliate and influencer recruitment for doola both by identifying and on-boarding new partners and by supporting content improvement and expansion from existing ones

Preferred Qualifications

• Attitude, hunger, and skills: you have a solid understanding of marketing and growth in the context of a startup and can move fast
• For you, problem-solving starts with a clear and accurate understanding of the context. You can decompose tricky problems and work towards a clean solution yourself or with teammates. You're comfortable asking for help when you get stuck
• You communicate nuanced ideas clearly, whether you're explaining technical decisions in writing or brainstorming in real-time. In disagreements, you engage thoughtfully with other perspectives and compromise when needed
• You understand work is better together. You enjoy collaborating cross-functionally to accomplish shared goals, and you care about learning, growing, and helping others to do the same
• You have a consumer mindset and have a proven body of work across YouTube, TikTok, and Instagram. DTC brand experience is highly preferred here

Benefits

• This is a full-time role with equity in the company and a competitive salary
• Health insurance
• Generous PTO / sick leave
• 401(k) plan
• Commuter benefit
• Free food and snacks
• Annual company retreat
• Bring your dog to work 🐶