Head of Product Marketing

Summary

Join Sprinto, a leading platform automating information security compliance, as their Head of Product Marketing. You will own the narrative, driving market impact by crafting compelling positioning and go-to-market strategies. Responsibilities include defining and executing GTM strategies, creating engaging messaging, building sales assets, conducting market research, and developing thought leadership content. You will collaborate with cross-functional teams and lead a growing product marketing function. This role requires 8+ years of B2B SaaS PMM experience and a proven ability to launch products and influence market direction. Sprinto offers a remote-first policy, flexible hours, comprehensive medical insurance, accident cover, a company-sponsored device, and education reimbursement.

Requirements

• 8+ years of relevant PMM experience in B2B SaaS product marketing, with a track record of successfully launching products and influencing market direction
• Strategic thinker with the ability to craft compelling narratives and simplify complex topics into clear, engaging messaging
• Deep understanding of GTM motions, including category creation, competitive differentiation, and persona-driven positioning
• A top-tier storyteller who can turn dry technical information into powerful marketing content that moves markets
• Data-driven mindset, with the ability to translate insights into actionable strategies that drive pipeline and revenue
• Leadership experience, with a passion for mentoring and scaling high-performing product marketing teams
• Proven ability to collaborate cross-functionally with Sales, Product, Demand Gen, and Customer Success teams

Responsibilities

• Define and execute winning go-to-market (GTM) strategies for Sprinto’s platform and new product offerings, ensuring impactful launches that accelerate adoption and revenue
• Craft clear, compelling, and differentiated messaging that resonates with multiple buyer personas, from CISOs to startup founders, turning complex information into engaging narratives
• Build high-impact sales assets—decks, battle cards, case studies, competitive intelligence, and pitch narratives—that empower our revenue teams to win more deals
• Own deep competitive research, conduct primary market analysis, and drive category-defining insights that inform product and business strategy
• Regularly develop data-backed content and storytelling that elevates Sprinto’s brand, making us a go-to authority in compliance automation
• Partner with Customer Success to leverage real-world customer wins into marketing stories that reinforce our value and drive upsells, expansions, and advocacy
• Work closely with Product, Sales, and Demand Generation teams to ensure cohesive execution across all marketing and GTM efforts
• Build and lead a world-class Product Marketing function that grows alongside Sprinto’s rapid market expansion

Benefits

• Remote First Policy
• 5 Days Working With Flexi Hours
• Group Medical Insurance (Parents,Spouse, Children)
• Group Accident Cover
• Company Sponsored Device
• Education Reimbursement Policy