Product Marketing Manager

Summary

Join Kiavi, a leading fintech company, as a Product Marketing Manager and play a mission-critical role in developing compelling product positioning, go-to-market strategies, and growth campaigns for Kiavi’s suite of lending products. You will be responsible for driving product growth, building trust and engagement with customers, and expanding into new markets. This role requires a deep understanding of real estate investing and financing, strong analytical skills, and excellent communication abilities. The position offers a competitive salary and benefits package, including remote work flexibility. Kiavi is committed to helping real estate investors revitalize U.S. housing stock and provides a supportive and collaborative work environment. The ideal candidate will have 5+ years of product marketing experience and a proven track record of success.

Requirements

• 5+ years of Product Marketing experience with proven results
• Degree in Marketing, Communications or related field preferred
• Experience in developing and managing go-to-market campaigns that deliver results
• Experience in driving go-to-market programs for both new and existing products
• Strong attention to detail and comfortable handling multiple ongoing programs with varying priorities, deliverables, and deadlines
• Ability to understand data, derive impactful insights, and create clarity
• Excellent communicator (both verbally & written) with a keen eye for detail and ability to craft compelling narratives
• Familiarity with creating clear KPIs and measuring the success of campaigns throughout the funnel
• Ability to partner effectively with cross-functional teams, including marketing, sales, product, operations, legal, and data science teams

Responsibilities

• Develop compelling positioning, differentiators, and value propositions that appeal to target audiences/buyers
• This is brought to life in creative, compelling messaging that resonates with real estate investors of all maturity levels
• Lead the GTM strategy for Kiavi’s emerging products and markets, creating and executing unique strategies for each product
• Oversee multi-channel campaigns to drive customer acquisition and loyalty
• In conjunction with Content and Demand, create the content that convinces target audiences to engage with Kiavi and its suite of lending products
• Support the customer journey for new and existing customers through a segmentation strategy that delivers the right message at the right time
• This includes creating content at every stage of the funnel – from email campaigns to sales collateral – and everything in between
• Establish and analyze GTM campaign performance to optimize results and present insights to a variety of cross-functional partners
• Evaluate key performance metrics and find opportunities for further optimization
• Learn Kiavi’s brand, products, and target customers
• Stay up-to-date with industry trends, competitor activities, and emerging technologies to identify key pain points, motivations, and goals – and use that intelligence to tailor messaging and GTM activities accordingly
• Collaborate with cross-functional teams, including Heads of Lending, Marketing, Product, Engineering, Revenue Operations, Sales, Operations, and Data for go-to-market strategies and activities

Preferred Qualifications

You love real estate investing and/or finance

Benefits

• Medical, Dental, and Vision Insurance: Kiavi offers free employee-only coverage for medical, dental, and vision plans
• Dependents receive a heavily discounted premium, competitively placed in the 90th percentile for cost
• Health Savings Account (HSA): For those enrolled in a High Deductible Health Plan (HDHP), Kiavi provides an annual employer contribution to HSAs: $500 for individual coverage and $1,000 for dependents
• Disability and Life Insurance: Immediate access to short-term and long-term disability insurance, as well as group life and AD&D insurance, with coverage at 1x annual salary
• Remote Work Policy: Kiavi supports working remotely for day to day activities for most roles and occasionally may ask employees to gather in person for key meetings, trainings, team building etc
• For remote workers, Kiavi offers a one-time office setup reimbursement of up to $500 and a monthly $85 stipend for internet and phone expenses
• For in-office workers, Kiavi offers employer contributions to commuter benefits account, either for parking or public transportation
• Flexible Time Off: Employees are empowered to manage their own time off, with no strict limits, as long as it's approved by their manager
• Paid Leaves: Up to 8 weeks of paid leave for medical or caregiver purposes, and 12 weeks of paid maternity/paternity leave
• Short-term disability leave is also available for birthing mothers
• 401(k) & Company Match: A 401(k) plan managed by Fidelity, with Kiavi matching 100% of contributions up to 3% of compensation or $6,000 (whichever is less)
• All employer contributions are immediately vested